Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BlueDot Email

Overland Park, Kansas, United States

Bluedot email helps you to create deeper connections with your audience through beautifully crafted and intelligent emails. Reach…

5.0 1 reviews

Brandbastion

Helsinki, Uusimaa, Finland

Brandbastion helps fast-growing brands and enterprises manage and maximize their social media engagement. We provide advanced…

5.0 1 reviews

BuzzGuru

Limassol, Lemesos, Cyprus

Buzzguru is an ecosystem for swift and easy influencer marketing. We have a platform for connecting game companies and top brands…

5.0 4 reviews

CallAction

Whittier, California, United States

Today’s mobile consumers demand immediate responses. Instantly respond and engage all your leads with intelligent text message…

5.0 1 reviews

Calldrip

Farmington, Utah, United States

The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…

5.0

Call Logix

Irvine, California, United States

With the use of managed logix’s intelligent sales automation and CRM, your leads are prioritized. This means that we provide your…

5.0 1 reviews

CampaignTrackly

Wayne, New Jersey, United States

Campaigntrackly: eliminating the $50b attribution gap with automated data governance. Campaigntrackly empowers businesses to…

5.0 3 reviews

Cartmojo

Knoxville

Online retailers worldwide depend on vextras to drive sales, help customers and automate millions of tasks.

5.0 1 reviews

Cello

Remote

Cello is the only all-in-one referral platform that lets you launch partner and user referral programs on autopilot. Industry…

5.0 6 reviews

Cinch is a customer data experience platform built for B2C marketing teams ready to grow customer value, not just chase…

5.0 4 reviews

CircuPress

Indianapolis

Circupress is an email service provider built specifically for WordPress. Create, manage and track your email content just as you…

5.0 1 reviews

Cloud Contact AI

San Francisco, California, United States

Cloudcontactai is an AI-powered communication platform that helps businesses engage customers through sms, email, and voice…

5.0

CodeBroker

Belmont, Massachusetts, United States

Founded in 2008, codebroker is a pioneer in mobile coupon and text message marketing solutions for major national brands…

5.0 1 reviews

Concured

London, England, United Kingdom

Automatically turn your readers into customers with concured personalization.

5.0 1 reviews

Contentware

Bethesda, Maryland, United States

Using AI and description of what you're promoting, contentware automatically creates an entire marketing campaign of emails and…

5.0 1 reviews

A software company that specializes in creating a suite of marketing apps, offered in the form of software as a service. Being a…

5.0 1 reviews

Contest Factory

Tustin, California, United States

Contest factory is a full service digital marketing agency specializing in contests, instant win games and sweepstakes campaigns…

5.0

Conversionomics

Orlando, Florida, United States

Conversionomics is the smart way to prepare your data for analysis and visualization. As a data automation platform, it solves…

5.0 1 reviews

Copernica

Amsterdam, Noord-Holland, Netherlands

Copernica is marketingsoftware voor e-mailmarketing, websites, mobiele- en geautomatiseerde campagnes. De marketingsoftware van…

5.0 6 reviews

Coreprint

Cheltenham, England, United Kingdom

As the global leader in the provision of web-based solutions to the print, marketing, and creative sectors, our intuitive…

5.0 1 reviews

Coresender

Szczecin, West Pomerania, Poland

Coresender is an email delivery service for your transactional and marketing emails. It replaces your email infrastructure so you…

5.0 1 reviews

Crowdly

Boston, Massachusetts, United States

Crowdly is the leading advocate marketing platform, connecting beloved brands with their most passionate and loyal customers at…

5.0 1 reviews

CrowdPower

New York, New York, United States

Crowdpower is a simple automation platform that can onboard new users, reduce churn, keep your customers informed, and so much…

5.0 1 reviews

dbaPlatform

St. Petersburg, Florida, United States

Local buying journeys start on major consumer platforms and these placements are critical to any locally-operating business…

5.0 2 reviews
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Showing 48 of 2,276 — 2,228 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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