Search drives huge amounts of traffic for most websites, and understanding how exactly people come to your site is critical for…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
1,235 businesses
Restaurant marketing platform. Cdp to collect, clean, and centralize guest data. AI-powered marketing automation and reputation…
Blueconic is the leading customer growth engine, helping brands unlock the full value of their customer data. By combining…
Blynk is a hospitality software development company, urging to mobilize and smartify the hospitality industry. Our products…
As brands have become publishers, the digital world has become the most important distribution channel. The brightedge content…
Cakemail's mission is to spark, cultivate, and measure interactions between businesses and their customers. Our app and API make…
Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content…
Clastic.com makes the process of attracting prospects to converting leads to creating customers - easier… optimum… and automated……
On February 21, 2022, movable ink acquired coherent path.
Dcatalog is the all-in-one digital catalog platform that automates catalog creation, transforming your product data into…
Delivra, a redbrick company, is a sophisticated email platform that designs custom solutions to help marketers and agencies…
The last website platform your franchise will ever need. Trusted by leading franchise brands. 300+ successful launches and…
Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…
Email it is an email marketing software for all businesses sizes. You can easily create email newsletters, manage your contacts…
Eventzilla is a leading cloud-based event registration & marketing platform with thousands of users worldwide. We make it easy…
Foureyes connect is a different kind of data platform built for automotive retail. It brings customer and vehicle data together…
At gainsight, our mission is to be living proof you can win in business while being human first. Gainsight, the world’s leading…
Getsocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over…
Insense is the all-in-one solution for scaling ugc production and influencer marketing; offering both a creator marketing…
Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like…
Blueconic is the leading customer growth engine, helping brands unlock the full value of their customer data. By combining…
Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…
Identify your B2B website visitors with leadinfo. Simple and in real-time.
Guided by an ethos of impartiality, consumer privacy, and quality data, leadsrx helps marketers capture, convert, and cultivate…
Showing 456 of 1,235 — 779 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.