Most websites convert less than 1% of their traffic, meaning they’re losing many opportunities from their inbound efforts. They…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Mit pitchview wird der austausch zwischen health-care-professionals, vertrieb und marketing plötzlich ganz einfach. Die app…
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Pixfizz provides happy customers worldwide since 2009, a fully-hosted ecommerce platform comprising of a design tool, CMS and…
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Platplay signage is a flexible, easy to use, and affordable digital signage software solution, which helps corporate clients…
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Playbasis is the region’s leading company dedicated to gamification and partners with large brands to incorporate gaming into…
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Pluss communities creates custom, branded apps for seniors living organisations looking to centralise communication between…
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☁️ SaaS made & hosted in Germany Die plazz ag ist spezialist für digitale SaaS-lösungen im bereich interner & externer…
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A popconvert é um software que inova na captação de leads, criando uma base de inscritos fresca e qualificada, para aumentar a…
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Popular chips is a worldwide AI-driven influencer marketing analytics which has been defined as the most beautiful and…
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At predictive response, we build powerful Salesforce® integrations that help marketing and sales teams work smarter. For nearly…
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Premo software provides cost-effective tools for planning, building, managing and analysing your own online campaigns with a…
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Prezevent est une plateforme pour dynamiser vos événements professionnels en augmentant l’implication des participants…
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In today’s world, manufacturers who rely on spreadsheets and gut instinct are losing ground. Mp one, our unified pricing…
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Propello is a white label reward based loyalty and engagement platform designed to enhance value proposition, address churn and…
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O pushnews é uma plataforma especializada em marketing digital, que oferece soluções para maximizar a performance de seu site…
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Pushsent is a robust customer relationship management application. Businesses or organizations everywhere can utilize pushsent to…
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Quattr is the AI search visibility platform. In a world where success is measured by citations in AI answers, not just rankings…
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Quizmodeon is an audience engagement platform offering dynamic solutions to companies for many functions such as education…
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Rallio, powered by ignite visibility, is a powerful SaaS platform designed to help multi-location and franchise brands streamline…
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From the very start, our ambition has been to make collaboration for people who work with visuals, designs and content…
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Reachify is restaurant phone technology with options for automations, text messaging, missed call automation, and so much more.
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Recosense is a natural language query-based AI solutions provider for process intelligence solutions and for the transformation…
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Red marker enables businesses in heavily regulated industries to scale the review of marketing content to ensure compliance. We…
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Referralhero is referral program software that helps service businesses generate a consistent stream of new clients through…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.