Expresspigeon is an intelligent yet simple email marketing and transactional email platform. Create beautiful email newsletters…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,276 businesses
Since 1999, firedrum has provided powerful email marketing solutions for businesses & organizations of any size, from…
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Hoqu affiliate marketing platform (business version) The business version integrates advertisers, networks and affiliates into a…
*hubilo is now virtualpro by brandlive*
At incentivesmart, we help businesses grow by putting people first. Because when employee engagement is high and customer loyalty…
Indexbox is an AI-driven market intelligence platform. Thousands of companies of all sizes - from startups to fortune 500s - use…
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Iwinback helps marketers "win back" the power to understand and communicate with their customers through automation, channel…
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We’re a 28 years old B2B marketing agency. We are creative designers, techno-marketers and growth hackers who are religious about…
Lead generation and sales intelligence solution for B2B sales and marketing teams - leadcandy.io. - find new prospects - get full…
Leadoo marketing technologies was founded with a mission to make websites convert more effectively. Most companies are able to…
Leadspedia is a hosted lead distribution and call tracking and routing software that provides you with an advanced validation…
Lefty is an influencer marketing platform that empowers brands to optimize their strategy and automate their workflow. Lefty…
Founded in 2017 by sharefile creator jesse lipson, levitate was built with a passion for helping small and medium-sized…
Founded in 2012, linqia is the leading independent influencer marketing agency in the us. While some influencer companies offer…
Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…
Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…
Showing 456 of 2,276 — 1,820 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.