Tibco is a leading vendor in the data fabric market, a term popularized by gartner. A data fabric help organizations manage all…
4.5
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
At trackonomics, we’re passionate about innovating affiliates and moving the industry forward. Scaling affiliate marketing…
4.5
1 reviews
Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…
4.5
40 reviews
Flexible and affordable digital signage software for your business.
4.5
Unbox social is a powerful social media analytics and reporting tool. It aims to enhance the performance of social media…
4.5
1 reviews
Upcity helps businesses find service providers they can trust. Our marketplace creates and empowers successful relationships…
4.5
52 reviews
As a full stack hospitality booking platform, urvenue enables industry leaders to drive commerce, operations, data insights and…
4.5
4 reviews
Userful delivers a unifying platform for operational awareness and response. Userful infinityai enables anomaly and critical…
4.5
99 reviews
Venuerific, asia's leading platform for venue discovery and booking, empowers event organizers and venue owners with end-to-end…
4.5
3 reviews
Self-service networks is the leading provider of turnkey self-service solutions. Since 1996, we have helped a diverse range of…
4.5
1 reviews
Verticalscope is a technology company that has built and operates a cloud-based digital community platform for online enthusiast…
4.5
1 reviews
Votigo helps brands and agencies plan, launch, and manage sweepstakes, contests, and giveaways with a secure platform and…
4.5
6 reviews
Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…
4.5
4 reviews
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
4.5
268 reviews
Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…
4.5
42 reviews
Webpurify, an intouchcx company, empowers communities to be their best with scalable hybrid AI and human content moderation…
4.5
2 reviews
Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…
4.5
2 reviews
Companies struggle to understand customers’ decisions and deliver what they value the most. We fix that in one user-friendly…
4.5
1 reviews
Zipwhip is the leading business-texting platform in north America, helping more than 30,000 organizations engage their customers…
4.5
147 reviews
Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…
4.4
12 reviews
Ambassador powers the feedback economy. With hiroai at the core, we turn customer signals into predictive insights and automated…
4.4
17 reviews
Amperity is the AI-powered customer data cloud that helps brands act on real-time customer context. By connecting data…
4.4
13 reviews
Intermedia is the cloud communications company that helps over 150,000 businesses connect better, from wherever, through our…
4.4
9 reviews
Per user
Astonish email is a cloud-based email marketing system designed specifically for ambitious small businesses. We help small…
4.4
6 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.