Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

MediaTile

Vaughan, Ontario, Canada

For over 25 years, mediatile has offered the most creative, reliable and convenient digital signage solutions; we don’t just sell…

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Meetingbox

Tutzing, Bayern, Germany

Meetingbox is the AI-native event intelligence platform built for agencies and corporate event teams. Run world-class events, 65%…

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Meltingspot is an all-in-one software adoption platform. It helps companies train their employees on internal tools (CRM, ERP…

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Merchant Centric

Westlake Village, California, United States

Merchant centric is a technology and marketing provider that serves franchises, chains and corporations by empowering chief level…

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Gather actionable feedback from your customers. Metriculator provides an effective way to collect feedback from your customers…

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Mooments

Singapore, Singapore

Mooments is a digital gifting platform powering egift card solutions for retailers and enterprises across southeast asia. Our…

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myLudus

Portsmouth, New Hampshire, United States

Myludus is a company that has developed a revolutionary tournament scheduling software. Our auto scheduler sets us apart from the…

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MyTalk

Kiev Kiev Kiev, Ukraine

Mytalk - SaaS solution that help company build own community in some click. For building success product now any company must…

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MyTicket

Singapore, Singapore

Kenzap builds production management software and open source tooling for metal fabricators. Our products cover the full…

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Newsmeter

San Francisco, California, United States

Newsmeter is an online global news tracker service with an award-winning indexing technology. Our platform traces all the global…

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Nexoya

Zurich, Kanton Zürich, Switzerland

Nexoya is a unified AI platform that will help you overachieve your goals by optimizing cross-channel digital advertising…

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NexSigns

Burnaby, Canada

Kuusoft was established in 2002 and continuously dedicates itself to the information technology (it) industry. Our headquarters…

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Notice

Riyadh, Saudi Arabia

Unifonic is an AI-native customer experience platform, purpose-built for enterprises and public sectors across emerging markets…

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Notix

Lemesos

Meet notix, a powerful push notification service! It’s your go-to tool to engage and retain your audience. You can use it for…

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Now Interact

Stockholm, Stockholm, Sweden

Now interact is an AI-driven decisioning platform that helps brands understand visitor behaviour and intent, taking the right…

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NowPrint

North Mankato, Minnesota, United States

Company: nowdocs Products: nowprint -print industry web to print solution -business process management solutions -document…

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Nuvelar Digital Signage

Bahia Blanca, Argentina

Somos una empresa de tecnología dedicada a generar experiencias digitales En espacios físicos combinando desarrollos interactivos…

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Odyssey Attribution

Amsterdam, Noord-Holland, Netherlands

Change the way you think about attribution and affiliate marketing! Odyssey offers advertisers and content publishers insights…

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OfferIt

Morganville, United States

Offerit is a leader in the performance marketing software industry for mobile and digital campaign management and tracking…

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Onehashlink

San Francisco

Shortfundly helps filmmakers, production houses, creators, and media brands distribute and monetize films globally through ott…

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Optiin

Hawthorne

Super fast and modern drag and drop marketing web funnel builder for small and medium sizes businesses. Build Highly SEO…

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Orbitype

Basel, Kanton Basel-Stadt, Switzerland

World's first agentic cloud os - Where AI agents and humans collaborate seamlessly Orbitype is the next-generation platform where…

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Ovonts

Mumbai, Maharashtra, India

Ovonts builds the execution layer for intelligent and cyber-physical systems. Intelligence breaks at execution.not at models…

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Parative

Boston, Massachusetts, United States

At parative, we believe that every revenue problem is a data problem waiting to be solved. Parative's data intelligence tools…

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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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