Datakili® is a SaaS solution that enables to visualize, analyze and optimize end-to-end omnicannnel customer journeys, in order…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Too many organisations are suffering from market myopia, the narrow, fragmented viewpoint that obstructs organizations to…
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Digitevent is the leading web solution to boost participation, connect participants, measure and exceed your event objectives…
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Digsite’s collaborative insights platform and high-quality recruiting lets you seamlessly move between qualitative exploratory…
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Domex is a well-established knowledge management and information processing company with a 20 year track record in servicing…
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Doohly is Australia's first and leading independent content management system (CMS), simplifying digital out-of-home (dooh)…
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The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…
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Eagle eye is on a mission to power the personalized marketing revolution globally. Our AI-powered platform combines loyalty and…
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Earthchannel communications, inc., is an employee-owned, debt-free company that specializes in open government solutions through…
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O ekyte é uma plataforma de gestão de trabalho em equipe e produtividade. Solução completa com ferramentas integradas para gestão…
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Are you looking for a way to simplify your print procurement process and save money on print jobs? Our print…
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Engage by cell: revolutionizing text messaging and mobile accessibility products Welcome to engage by cell, the leading provider…
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Enigma is the most reliable, trusted source of data on businesses in the United States. Built on industry-leading entity…
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Epresspack was founded in 2011 by antoun sfeir to offer companies, organisation and brands, innovative solutions for digital…
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Graphics point engineering is a product and development services company with over 25 years of software and product development…
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Etracker headquartered in hamburg, Germany powers privacy-compliant tracking on websites and in apps since 2000. With the new…
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Evenesis helps event organisers, associations, government agencies, corporates, and exhibition teams deliver better event…
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Founded in 1998, icon1 communications launched as a web design and application company working and developing cloud-based…
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Zeuz is a hybrid cloud tool with the goal to combine efficiency and scaling when it comes to multiplayer game hosting. It was…
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Evolution360 is a powerful and easy-to-use marketing software that provides you all essential data and analysis on your SEO…
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Experiencefellow enables you to collect and analyze data on customer experience in real-time along the entire customer journey…
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Event applications is the home of expocms, a purpose built content management system for exhibition and conference…
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Extended content solutions (ecs) is a leading supplier of enterprise content management (ecm) and enterprise search services and…
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Famepilot is an AI/ML-powered cloud platform for businesses and brands to monitor and manage their customers feedback across all…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.