Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

610 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Hiplay is evergreen content management tool. It automates your social media management tasks and improves your content reach.

3.3 2 reviews

Inboundio

Brisbane, Queensland, Australia

Inboundio is the world’s simplest digital marketing platform targeted towards individuals and small businesses looking to…

3.3 3 reviews

MyTweetAlerts

Seltjarnanes, Iceland

Mytweetalerts is a new service founded on the idea that there should be a better way to search Twitter. Our sophisticated but…

3.3 3 reviews

Net Atlantic

Salem, Massachusetts, United States

Net atlantic: industry-leading email marketing solutions for effective online communication. Since 1995, we have empowered…

3.3 3 reviews

ROI Influencer

New York, New York, United States

ROI influencer is a technology, data and analytics company providing anonymized purchasing sales data of influencer audiences…

3.3 4 reviews

Engage121

Norwalk, Connecticut, United States

Enabling global brands to get local through social. Based in Connecticut, engage121 inc. Has, for more than 15 years, provided…

3.2 5 reviews

Engag3d

Brisbane, Queensland, Australia

Engag3d is an autonomous marketing platform that does the work, so you don’t have to. Engag3d smartskills set things up for you…

3.0 1 reviews

Fastory

Montreuil, Île-De-France, France

Kontest is a cutting-edge platform to create and spread contest apps on Facebook, the web and mobile devices. Watch the video…

3.0 1 reviews Subscription

Manalto

Reston, Virginia, United States

Manalto inc. Is changing the way social media is managed inside organizations. Our social media management software is engineered…

3.0 1 reviews Subscription

SelfMade

New York, New York, United States

We unlock your marketing team with top-notch post-production services and AI-driven creative strategy

3.0 1 reviews

TrueSocialMetrics

Las Vegas, Nevada, United States

Truesocialmetrics.com - is a social media analytics tool that measures the real value of social media activity for business and…

3.0 1 reviews

FMG Suite

Gardena, California, United States

From day one, we’ve been dedicated to helping financial advisors build their businesses, expand their influence, and strengthen…

2.9 11 reviews

Viralwoot is a leading pinterest tool used by over 70,000 marketers, bloggers, businesses and agencies in 43 countries around the…

2.9 12 reviews

Amino Apps

New York, New York, United States

Amino is a network of communities for every interest on the planet. Fans around the world spend time in our app every day to…

2.8 2 reviews

Perkville

San Francisco, California, United States

Perkville helps fitness studios, gyms, spas, salons and retail businesses turn customer loyalty into measurable referrals…

2.7

Empire Avenue

Edmonton, Canada

Empire avenue is now empirekred, empire avenue is a virtual currency stock market game based on your social media influence. Buy…

2.5 1 reviews

Geomeme Perception Monitoring

Herndon, Virginia, United States

Geomeme was founded by veterans of the enterprise data management industry who saw the need for adding an analytic layer to…

2.5 1 reviews

Intellibright

Austin, Texas, United States

Award-winning, revenue-focused digital marketing agency helping businesses achieve maximum ROI through transparent, data-driven…

2.5 1 reviews

MirrorMirror

Amsterdam

Share your style and vote. Ask for shopping advice. Get fashion inspiration. Shop for the latest trends. Mirrormirror is a social…

2.5 1 reviews

mLabs

São José Dos Campos, São Paulo, Brazil

A mlabs é a plataforma para gestão inteligente de mídias sociais que permite integrações oficiais com Instagram, Facebook…

2.5 1 reviews

Sociallymap

Gardanne, Provence-Alpes-Côte D'azur, France

Assistant de PRésence sur les réseaux sociaux. Sociallymap permet d'automatiser sa PRésence sur les réseaux sociaux, pour gagner…

2.5 1 reviews

Spotlyte

Mountain View, California, United States

Content marketing platform to transform user generated content into dynamic brand experiences and displays. SaaS for marketing…

2.5 1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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