Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

iPR Software

Encino, California, United States

Ipr software inc., http://www.iprsoftware.com/, provides PR and marketing software solutions to the world’s most respected…

Unrated

itsFound

Newcastle, New South Wales, Australia

It'sfound is an innovative, global SaaS solution based in Australia. It provides lost and found department management software…

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Join

Haarlem, Netherlands

🔥 smarter influencer campaigns, made simple, our clients see 140% better performance with 73% less effort. Join helps brands…

Unrated

JourneyTrack.io

Doral, Florida, United States

Journeytrack is the AI-forward journey management platform transforming how enterprises map, track, and optimize customer…

Unrated

Joyn

Limbourg, Vlaanderen, Belgium

Due to international digitalization, retailers of consumer goods and services have to find creative ways to increase customer…

Unrated

Kinnek

New York, New York, United States

Kinnek is the champion for small businesses. We're passionate about making small business owners' lives easier by bringing…

Unrated

Konnecto

Tel Aviv, Israel

Konnecto empowers consumer brands to maximize their online sales through industry-leading affiliate discovery and monitoring…

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Kpeiz

Tunisia

Kpeiz is a benchmarking and smo analyzing tool that evaluates statistics across social media platforms and compares them with…

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LATKA

Austin, Texas, United States

Getlatka is the largest community of SaaS founders in the world. We interview a new SaaS founder everyday on our podcast the top…

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LeadCRM

Vadodara, Gujarat, India

Here’s an updated LinkedIn overview for leadcrm with additional key features like data enrichment and seamless integration…

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LeadPro CRM

Laguna Niguel, California, United States

Ingenious CRM insight. Involved partner. With over 15years CRM experience as developers and implementation specialists, we are on…

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Liqvid Live

Singapore, Singapore

Liqvid is the developer of innovative digital signage platform for businesses. Our user-friendly software makes it easy to create…

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Liveality

Appleton, Wisconsin, United States

There is power in celebrating memories. Liveality deepens the connection to the participant, customer, fan or enthusiast…

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Locafy

Curtin, Western Australia, Australia

Locafy is a global nasdaq listed SEO company that offers local businesses an easy to use low-cost SEO solution that generates…

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LoyalMe Customer Cloud

New York, New York, United States

Headquartered in the u.s., loyalme is a customer management platform used by global brands to automate loyalty programs and…

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LoyalTfacts

Copenhagen, Capital Region, Denmark

Loyal solutions was set up in 2019 with the sole purpose of disrupting the loyalty industry with new SaaS technology, new…

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LoyaltyMatch

Kitchener, Ontario, Canada

Loyaltymatch inc. Is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management, AI…

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LoyaltySTACK

Scottsdale, Arizona, United States

All digital rewards (adr) powers seamless, white-labeled reward and incentive experiences for SaaS platforms, HR teams, market…

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LoyaltyXpert

Ahmadabad, Gujarat, India

We begin our journey with a thorough understanding of business organization structure and its expectations. At loyaltyxpert, our…

Unrated

Lyyti

Turku West And Inner, Southwest Finland, Finland

Lyyti is an all-in-one event management software that helps organisations create meaningful encounters. 💚 live events 💚 hybrid…

Unrated

Maestro ABM

Wilmington, Delaware, United States

Maestro is ABM SaaS to help companies to sell to enterprises and target accounts through the ABM process with personalized each…

Unrated

MaestroConference

Oakland, California, United States

We exist to light up the world with the power of those special conversations that engage every voice, within a shared purpose. We…

Unrated

Mattermark

San Francisco, California, United States

At mattermark, we’re accelerating sales and deal making through data and automation. Mattermark collects and organizes…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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