Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Linkly

Grandville, Michigan, United States

Daffodil software is a leading software engineering partner that’s empowering 100+ organizations across the globe with innovative…

4.5 13 reviews Subscription

ListenFirst

New York, New York, United States

Our two-part solution empowers leading brands with deep, industry-specific social content insights-fueling smarter decisions…

4.5 32 reviews

Localistico

London, England, United Kingdom

Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…

4.5 2 reviews

Loquiz

Tallinn

Create mobile games, guided tours, scavenger hunts, team-building games and play on smart devices! #teambuilding #outdoor…

4.5 1 reviews

Lumenad

Missoula, Montana, United States

Pathlabs (formerly lumenad, now an miq company). For almost a decade, lumenad supported marketers in their paid advertising…

4.5 1 reviews

Magazine Manager

Fort Lauderdale Florida, Florida, United States

The magazine manager, a product of of mirabel technologies, is the global leader in magazine publishing software solutions…

4.5 23 reviews

Mailmodo

San Francisco, California, United States

Mailmodo is a complete email marketing solution enabling users to create and send app-like interactive emails to improve email…

4.5 37 reviews

Marketing Evolution

New York, New York, United States

Our mission: empower marketers to combine human know-how with the power of predictive intelligence to make better decisions…

4.5 3 reviews

Messangi

Miami, Florida, United States

Established in 2001, messangi connects companies to customers globally using versatile platforms, catering to mobile operators…

4.5 1 reviews

Mighty Networks

Palo Alto

$500m earned by the tens of thousands of teachers, artists, entrepreneurs, organizers, non-profits, brands, and authors building…

4.5 189 reviews

Mish Guru

Kings, New York, United States

Mish guru is a full service storytelling suite for snapchat stories that scales a brand’s content team, quickly. Over one billion…

4.5 11 reviews

MOBIT

Phoenix, Arizona, United States

Mobit is a unique mobile messaging and marketing automation platform that combines the power and ubiquity of sms and mms, the…

4.5 3 reviews

MoEngage

San Francisco, California, United States

Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…

4.5 190 reviews

Morningscore

Odense, South Denmark, Denmark

Morningscore is a complete SEO & geo platform built to make search optimization simple, measurable, and engaging. We combine…

4.5 26 reviews

Mumara

Lahore, Punjab, Pakistan

Mumara is a multipronged suite of SaaS products for digital marketing automation and customer relationship management. The year…

4.5 19 reviews

NewsAI

New York, New York, United States

Newsai is a news intelligence platform for public relations professionals to monitor published content & discover influencers for…

4.5 1 reviews

Omnilink

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

Ontraport

Covina, California, United States

Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…

4.5 173 reviews Subscription

Ordant

Deer Park, Illinois, United States

Designed for print companies and sign shops. It is fast, easy to use, and secure. With ordant, you can calculate the exact cost…

4.5

pagewiz

Sarasota, Florida, United States

Pagewiz is the do-it-yourself landing page generator that lets you create, publish, and split-test landing pages on the fly…

4.5 1 reviews

PlacesScout

Huntington Beach, California, United States

Places scout is a competitive intelligence and reporting platform that provides meaningful insights and data to take your SEO to…

4.5 1 reviews

Post Affiliate

Bratislava, Bratislavský Kraj, Slovakia

Post affiliate pro is the leading affiliate software, trusted by more than 27,000 companies worldwide. Post affiliate pro lets…

4.5 129 reviews Usage-based

PostCreator

Leesburg, Virginia

Post creator is a social media design tool that enables you to brand your posts and ads with ease. Postcreator lets you upload an…

4.5 2 reviews
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Showing 384 of 1,235 — 851 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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