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Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Ometria

New York, New York, United States

Ometria is the first and only customer data experience platform (cdxp) built for retail brands. We're proud to help brands create…

4.8 21 reviews

Opinion Stage Quiz

Tel Aviv, Israel

Opinion stage powers marketers to create quizzes, surveys, and forms that drive higher engagement and get more responses. Unlike…

4.8 76 reviews Subscription

Orca

Austin, Texas, United States

Orca is a native customer marketing and reference management application built for Salesforce. Orca was built under the premise…

4.8 4 reviews

Outgrow

New York, New York, United States

Outgrow old marketing! Interactive content is here to stay. We help you create beautiful, interactive calculators, quizzes…

4.8 261 reviews

#paid

Toronto, Ontario, Canada

#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like…

4.8 195 reviews

Personyze

Israel

Personyze was founded in 6004 by a group of entrepreneurs with experience in web analysis and advertising. This group realized…

4.8 3 reviews

PinMeTo

Malmö, Skåne, Sweden

Pinmeto is a SaaS platform that connects multi-location brands with the biggest search, map, and social media platforms, letting…

4.8 14 reviews

Pinnacle Teleservices

Nagpur, Maharashtra, India

𝐀𝐭 𝐏𝐢𝐧𝐧𝐚𝐜𝐥𝐞 𝐓𝐞𝐥𝐞𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬, 𝐨𝐮𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐢𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐛𝐮𝐢𝐥𝐝…

4.8 3 reviews

Poptin

Tel Aviv, Israel

Poptin - improve your website's conversion rate. Engage & convert more visitors into customers! Get more subscribers, leads and…

4.8 43 reviews

PowerChord

St. Petersburg, Florida, United States

At powerchord, we use our deep expertise in local marketing technology to guide our clients to consistent revenue growth. We work…

4.8

PromoPrep

Denver, Colorado, United States

Smarter marketing, campaign & promotion planning software built for teams Promoprep is the centralized marketing calendar…

4.8 6 reviews

ProTexting

Plano, Texas, United States

Protexting helps you communicate with your contacts more efficiently through a suite of highly interactive sms marketing…

4.8 59 reviews

Publisher Discovery

Bath, England, United Kingdom

Cloudfind AI is the world’s first autonomous platform for AI optimization & generative engine optimization (geo), ensuring your…

4.8 2 reviews

PureLocal

Gold Coast, Queensland, Australia

The purelocal business directory of Australia advertise local companies showcasing customer reviews , business details and…

4.8 3 reviews

PushPushGo

Kraków, Lesser Poland, Poland

Pushpushgo is a messaging platform designed for a seamless customer journey across web and mobile. Our scalable solution helps…

4.8 3 reviews

Qwoted

New York, New York, United States

Qwoted is the network where experts, small businesses, and PR pros connect with journalists to get featured in tomorrow’s news…

4.8 2 reviews

Ramper

São Paulo, São Paulo, Brazil

Somos uma plataforma de prospecção digital que ajuda empresas B2B a gerarem leads mais qualificados para seus processos de…

4.8 2 reviews

Rank Hacker

The Woodlands, Texas, United States

Rank hacker is the only keyword research tool that forecasts ROI & automates your content strategy! The mission: reveal the exact…

4.8 4 reviews

RankMyApp

São Paulo, Brazil

Rankmyapp is a global reference corporate solution in marketing and acquisition intelligence for mobile apps. With mobile…

4.8 6 reviews Subscription

Rejoiner

Newport, Rhode Island, United States

Most businesses don’t have the time or resources to optimize their email marketing. That means you leave money on the table-by…

4.8 26 reviews

RELAYTO

San Francisco, California, United States

Experience is the message. Relayto engages advanced algorithms to automatically revamp static content into interactive microsites…

4.8 199 reviews

Revotas

Boston, Massachusetts, United States

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…

4.8 11 reviews

Samaaro

Bengaluru, Karnataka, India

Samaaro is an AI-powered event marketing platform that helps marketing teams turn events into a measurable growth channel by…

4.8 6 reviews

Scaleo

Prague, Czech Republic

Scaleo offers a complete affiliate ecosystem built specifically for igaming operators - not adapted from a generic performance…

4.8 22 reviews
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Showing 384 of 2,276 — 1,892 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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