Only visix digital signage offers a unified visual communication solution for every facet of your business with a three-pronged…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
543 businesses
2ring is a software company specializing in the development of real-time reporting and alerting solutions for contact centers. We…
Lifecycle marketing solutions for the world’s most valuable brands At 9 tier logic works we specialize in helping the world’s…
Abrumpo llc is a software development company with the goal of bringing to market software products directed at consumers and…
Active connex (ac) is a multi modular software platform developed by the events industry for the events industry. It has been…
About fischer & kerrn We create frictionless and unique workplaces for our customers by providing them with innovative and…
Adinject pte ltd provides an AI based marketing automation tool with influencer network and affiliate network.
Protect your media operations and prevent wrong ad spends - efficient anomaly detection for media buyers, safeguarding your…
We are a leading marketing-automation solution in the field of paid search marketing. Adsoul helps advertisers to automate their…
We do adops for marketers & agencies Since 2011, we are providing top notch programmatic advertising services.
Accelerate your customer acquisition with performance-based affiliate and influencer marketing Affilae is a SaaS platform that…
Gladminds is an AI-driven service os built for industrial enterprises to accelerate service flow, reduce turnaround time, and…
Afton tickets inc. Is your complete ticketing solution. Online ticketing, card and cash gate sales at the box office…
Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…
Great content needs a lot of time and effort. Not with aioma! Aioma is the AI-powered software for planning and creating relevant…
Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…
𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗔𝗥𝗠 𝗠𝗟𝗠 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 We…
Make every comment count. Arwen is the performance layer social media has been missing. We help brands and organisations turn…
The important work of nonprofits is at risk because the process of fundraising is difficult. That's why we create software that…
Attendstar provides event ticketing services to venues and promoters.
Audienceproject is a danish-founded SaaS company empowering advertisers to make confident marketing decisions and reach their…
With a rich legacy dating back to 1991 in broadcast and cable television, capital networks has continuously evolved its audience…
Businesses today face increasing pressure to scale efficiently, cut costs, and stay ahead of the competition, but manual…
With automata's AI-powered content repurposing platform, marketers can streamline their content creation pipelines by multiplying…
Showing 360 of 543 — 183 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.