Socialware was acquired by proofpoint. View the press release: https://www.proofpoint.com/us/proofpoint-acquires-socialware. To…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
610 businesses
Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…
Repeatrewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for…
Resuro is a full service web design & development studio based in bucharest. We craft beautiful, engaging websites and deliver…
Rocketlevel is a marketing technology company that specializes in meeting the unique needs of small and medium-sized businesses…
Socialgest es una de las herramientas más completas para la gestión profesional y efectiva de redes sociales. Con ella puedes…
Sociota is a social media intelligence and management tool for businesses, brands, public relations agencies, advertising…
Sentisis a leading product in the spanish-speaking market to understand social media& internet conversations in spanish, with…
Tekgroup international is an award-winning, SaaS online newsroom platform provider working with clients such as toyota…
Twitonomy.com is a Twitter analytics app helping you get the most out of Twitter: get in-depth stats on any Twitter users…
Market media
PR newswire, a cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate…
Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…
For over 40 years, isentia has been asia-pacific's most trusted name in media intelligence. Today, we deliver monitoring across…
Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…
Metricool helps you manage social media with clarity, not chaos. Bring your content, accounts, messages, and data into one place…
Businesses and public figures use a PR.com profile to increase their online visibility, improve brand recognition, and generate…
Sprinklr is the definitive, AI-native platform for unified customer experience management (unified-cxm), empowering brands to…
Ticketleap is transforming events with our free, easy-to-use ticketing solution built for events of all types and sizes…
Tw: our LinkedIn is fun! Welcome to viralpep, your all-in-one social media management platform designed specifically for social…
Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…
Big motions has certain criterion that require worthy fulfillment in order to function as a satisfactory company. This would…
Camilyo has been providing white-labeled, online presence and marketing solutions for local media and marketing service companies…
Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…
Showing 360 of 610 — 250 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.