Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

610 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Nexgate

Austin, Texas, United States

Socialware was acquired by proofpoint. View the press release: https://www.proofpoint.com/us/proofpoint-acquires-socialware. To…

4.0 1 reviews

rankingCoach

Cologne, North Rhine-Westphalia, Germany

Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…

4.0 1 reviews

RepeatRewards

Eden Prairie, Minnesota, United States

Repeatrewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for…

4.0 1 reviews

RocketLevel

Atlanta, Georgia, United States

Rocketlevel is a marketing technology company that specializes in meeting the unique needs of small and medium-sized businesses…

4.0 2 reviews

SocialGest

Caracas, Venezuela

Socialgest es una de las herramientas más completas para la gestión profesional y efectiva de redes sociales. Con ella puedes…

4.0 19 reviews

Sociota

Kanpur, India

Sociota is a social media intelligence and management tool for businesses, brands, public relations agencies, advertising…

4.0 1 reviews

S�ntisis

Madrid, Madrid, Spain

Sentisis a leading product in the spanish-speaking market to understand social media& internet conversations in spanish, with…

4.0 1 reviews

Tekgroup

Fort Lauderdale, Florida, United States

Tekgroup international is an award-winning, SaaS online newsroom platform provider working with clients such as toyota…

4.0 3 reviews

Twitonomy

Sydney, Australia

Twitonomy.com is a Twitter analytics app helping you get the most out of Twitter: get in-depth stats on any Twitter users…

4.0 12 reviews

PR newswire, a cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate…

3.9 751 reviews

FrescoData

Carlsbad, California, United States

Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…

3.9 6 reviews

Isentia Mediaportal

Sydney, New South Wales, Australia

For over 40 years, isentia has been asia-pacific's most trusted name in media intelligence. Today, we deliver monitoring across…

3.9 10 reviews

Klear

New York, New York, United States

Klear is now officially part of meltwater. We invite you to join us on this journey by following meltwater. Learn more about the…

3.9 1218 reviews

metricool

Remote

Metricool helps you manage social media with clarity, not chaos. Bring your content, accounts, messages, and data into one place…

3.9 18 reviews Freemium

PR.com

Melville, New York, United States

Businesses and public figures use a PR.com profile to increase their online visibility, improve brand recognition, and generate…

3.9 13 reviews

Ticketleap

Pittsburgh, Pennsylvania, United States

Ticketleap is transforming events with our free, easy-to-use ticketing solution built for events of all types and sizes…

3.9 15 reviews Subscription

Viralpep

Austin, Texas, United States

Tw: our LinkedIn is fun! Welcome to viralpep, your all-in-one social media management platform designed specifically for social…

3.9 4 reviews Subscription

BrandBacker

Kings, New York, United States

Brandbacker is the fastest growing influencer content marketing network online. We help brands connect with over 30,000…

3.8 3 reviews

BrandBucket

Mumbai, Maharashtra, India

Big motions has certain criterion that require worthy fulfillment in order to function as a satisfactory company. This would…

3.8 13 reviews

Camilyo

Tel Aviv, Israel

Camilyo has been providing white-labeled, online presence and marketing solutions for local media and marketing service companies…

3.8 2 reviews

ClickDimensions

Atlanta, Georgia, United States

Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…

3.8 212 reviews
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Showing 360 of 610 — 250 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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