Convrrt is for SaaS companies that want to give users a feature-rich landing page builder that's easy to use. Over 65,000 users…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
512 businesses
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Future software specialise in the development of technical software solutions for the digital arts. For over 30 years we have…
Digitevent is the leading web solution to boost participation, connect participants, measure and exceed your event objectives…
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The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…
Eagle eye is on a mission to power the personalized marketing revolution globally. Our AI-powered platform combines loyalty and…
Easyrewardz offers industry-agnostic cloud-based CRM, loyalty and conversational commerce solutions that enable seamless…
Eber is a leading provider in the realm of loyalty solutions, our first-class technology enables seamless management of loyalty…
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A tech company on a mission to connect the world of events. We do this by ensuring technology is accessible, inclusive and…
Classiebit software develops and sells easy-to-use website scripts, plugins, and event platforms for both developers and…
Eventstub is the world's first diy 3d virtual events platform that helps planners re-invent their events. We deliver excellence…
Evisio takes the guesswork out of SEO by giving you strategic insights into your website’s SEO, telling you exactly what steps to…
We create tools for an outstanding customer experience in retail spaces and help retailers to meet the expectations of their…
Famepilot is an AI/ML-powered cloud platform for businesses and brands to monitor and manage their customers feedback across all…
We're four friends working on feedbaxley to help businesses learn from their customers instead of flying blind.
Fiona festival offers film festival software that makes organizing and managing so much easier. No more overtime? More quality…
Showing 360 of 512 — 152 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.