Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Convrrt

Chandler, United States

Convrrt is for SaaS companies that want to give users a feature-rich landing page builder that's easy to use. Over 65,000 users…

Unrated

Cooee

Pune, India

98% of your Shopify visitors leave without buying. Cooee uses real-time intent AI to change that - without discounting your way…

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CREAM

Rybnik, Silesia, Poland

Najlepsze projekty tworzone są przez niesamowitych ludzi Od 1999 roku tworzymy oprogramowania oraz dedykowane rozwiązania it…

Unrated

CrowdUltra

El Dorado Hills, California, United States

Crowdultra is part free all-in-one event and audience interaction app, part ticketing platform, and part social network…

Unrated

Custom Registration

Arlington, Texas, United States

Customreg flex+ is redefining event registration. With nearly three decades of experience, flex+ is a fully configurable platform…

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DashMon

Kadiköy, İstanbul, Turkey

Digital signage software Dashmon is a world-wide internal and external communication solution for all industries. You can display…

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DemandVue

Jupiter, Florida, United States

Demandvue is a demand generation analytics tool that helps SaaS companies plan, visualize, benchmark and optimize their demand…

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DigiSHOW

White Waltham, England, United Kingdom

Future software specialise in the development of technical software solutions for the digital arts. For over 30 years we have…

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Digitevent

Paris, Île-De-France, France

Digitevent is the leading web solution to boost participation, connect participants, measure and exceed your event objectives…

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Dragonfly AI

London, England, United Kingdom

Dragonfly AI is the world’s smartest creative testing platform, powered by a patented biological algorithm that simulates how the…

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Drop

Los Angeles, California, United States

Drop is revolutionizing social commerce by enabling brands and retailers to sell directly through Instagram direct messages. With…

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Duel Software

London, England, United Kingdom

The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…

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Eagle Eye AIR

London, England, United Kingdom

Eagle eye is on a mission to power the personalized marketing revolution globally. Our AI-powered platform combines loyalty and…

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Easyrewardz LPaas

Gurgaon, Haryana, India

Easyrewardz offers industry-agnostic cloud-based CRM, loyalty and conversational commerce solutions that enable seamless…

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Eber

Singapore

Eber is a leading provider in the realm of loyalty solutions, our first-class technology enables seamless management of loyalty…

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Evenium Net

Sunnyvale, California, United States

Rediscover the joy of planning professional events with evenium's all-in-one, integrated event management solution. Evenium…

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Eventerprise.com

Zürich, Kanton Zürich, Switzerland

A tech company on a mission to connect the world of events. We do this by ensuring technology is accessible, inclusive and…

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Eventmie Pro

Jodhpur, Rajasthan, India

Classiebit software develops and sells easy-to-use website scripts, plugins, and event platforms for both developers and…

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Eventstub

Kolkata, West Bengal

Eventstub is the world's first diy 3d virtual events platform that helps planners re-invent their events. We deliver excellence…

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evisio

Austin, Texas, United States

Evisio takes the guesswork out of SEO by giving you strategic insights into your website’s SEO, telling you exactly what steps to…

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Facelet

Tallinn, Harju Maakond, Estonia

We create tools for an outstanding customer experience in retail spaces and help retailers to meet the expectations of their…

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Famepilot

Gurgaon, Haryana, India

Famepilot is an AI/ML-powered cloud platform for businesses and brands to monitor and manage their customers feedback across all…

Unrated

We're four friends working on feedbaxley to help businesses learn from their customers instead of flying blind.

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Fiona Festival

Rotterdam, Zuid-Holland, Netherlands

Fiona festival offers film festival software that makes organizing and managing so much easier. No more overtime? More quality…

Unrated
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Showing 360 of 512 — 152 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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