Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

836 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Dataroid

Istanbul, İstanbul, Turkey

Dataroid is an AI-powered enterprise-level digital analytics platform that helps enterprises to enhance every individual customer…

4.4 10 reviews

Dialog Insight

Quebec, Quebec, Canada

Dialog insight is a customer engagement platform that empowers businesses to generate more customer touchpoints and build brand…

4.4 10 reviews

Finteza

Limassol

Finteza is an advanced comprehensive analytics tool that tracks and analyzes traffic, funnels, conversions, landing pages, and…

4.4 5 reviews

Foureyes

Lake Oswego, Oregon, United States

Foureyes connect is a different kind of data platform built for automotive retail. It brings customer and vehicle data together…

4.4 9 reviews

Gainsight PX

San Francisco, California, United States

At gainsight, our mission is to be living proof you can win in business while being human first. Gainsight, the world’s leading…

4.4 164 reviews Per user

GetSocial

Lisbon, Portugal

Getsocial is a content analytics platform that helps marketers measure, promote and amplify their best content. We work with over…

4.4 17 reviews

Invoca

West Hollywood, California, United States

AI that connects online marketing to offline revenue. Connect your marketing spend with the revenue it drives and optimize every…

4.4 865 reviews

LeadsRx

Portland, Oregon, United States

Guided by an ethos of impartiality, consumer privacy, and quality data, leadsrx helps marketers capture, convert, and cultivate…

4.4 57 reviews

MailZak

Bengaluru, Karnataka, India

Mailzak powers your marketing campaigns without you making much efforts. With mailzak, email marketing is more than just sending…

4.4 18 reviews

Nabler

New York, New York, United States

Nabler is an award-winning, data analytics consultancy that helps enterprises and agencies better understand their customer’s…

4.4 7 reviews

Newswire

Raleigh, North Carolina, United States

Newswire.com is a results-driven press release distribution and media outreach platform that helps brands increase visibility…

4.4 517 reviews

Omnesky

San Francisco, California, United States

Omneky generates personalized ads that scale. Omneky’s agentic AI system automates the entire creative feedback loop, connecting…

4.4 Freemium

Onclusive

London, England, United Kingdom

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…

4.4 114 reviews

Pabbly Email Marketing

Bhopal, Madhya Pradesh, India

At pabbly, we offer a variety of tools that a business would need to grow and scale. People throughout the past few years have…

4.4 4 reviews Usage-based

Parse.ly

New York, New York, United States

Content drives everything, but most teams are flying blind. Parse.ly gives editorial, marketing, and product teams the insights…

4.4 149 reviews

Pi Datametrics

Brighton, England, United Kingdom

Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…

4.4 46 reviews

Reactflow

Kuala Lumpur

Reactflow uses latest technologies in browsers, utilize them to provide most accurate session recording, allowing you to playback…

4.4 9 reviews

The way brands communicate online is rapidly evolving. Personal devices and online networking options allow us to measure…

4.4 4 reviews

In today’s landscape, every company has become an online publisher. That’s why it’s important to optimize the way your brand gets…

4.4 9 reviews

Singular

Palo Alto, California, United States

Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution…

4.4 210 reviews

Spinnakr

Washington, United States

Spinnakr is democratizing access to big data insights with a new kind of web analytics that does all of the work for you - from…

4.4 6 reviews

Trendhero is an advanced influencer marketing platform for Instagram. Main purposes: 1. Search and discovery 2. Fake followers…

4.4 71 reviews
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Showing 360 of 836 — 476 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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