Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

543 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Cuutio

Helsinki, Uusimaa, Finland

You don’t need to be the best as long as you are stronger than the competition. We help you to be just that. We are a finnish…

3.5 1 reviews

EventMAX

Minneapolis, Minnesota, United States

G2planet provides comprehensive event management and execution solutions to the largest organizations in the world. Our…

3.5 1 reviews

Event Ready

Roseville, California, United States

Event ready is a full service provider of event software, online registration and onsite solutions; bringing more than three…

3.5 1 reviews

Mailtastic

Mainz, Rheinland-Pfalz, Germany

Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…

3.5 1 reviews

Mango Signs

St. Petersburg, Florida

Mangosigns.com - turn any tv into a digital sign. We are a cloud based software platform that provides easy to use enterprise…

3.5 2 reviews

Market Logic Software

Berlin, Berlin, Germany

Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…

3.5 2 reviews

RevLifter

Newcastle Upon Tyne, England, United Kingdom

Intelligent offers improve conversion and reduce abandonment while protecting brand and margin. And that's what we talk about…

3.5 1 reviews

Signitic

Paris, Île-De-France, France

Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…

3.5 1 reviews

Witbe

Nanterre, Île-De-France, France

Witbe provides AI-powered infrastructure for streaming platforms, enabling broadcasters, operators, and video providers to…

3.5 1 reviews

We make software that makes cool websites. Since 1996, we have focused on one simple goal: making web design apps that help…

3.4 6 reviews

Skimlinks

London, England, United Kingdom

Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it…

3.2 3 reviews

DataTrax

Orem, Utah, United States

Infotrax® systems, a trusted global name in mlm software, is an industry leading provider of back-end operations systems and…

3.1 7 reviews

boberdoo Call Routing

Chicago, Illinois, United States

Boberdoo.com is a lead distribution software provider for the lead industry, supplying advanced lead and call routing as well as…

3.0 1 reviews

Kit19.com

New Delhi, Delhi, India

A beautiful , dynamic and complete profile page of your business on internet , used for your entire marketing, everywhere to add…

3.0 2 reviews

Manalto

Reston, Virginia, United States

Manalto inc. Is changing the way social media is managed inside organizations. Our social media management software is engineered…

3.0 1 reviews Subscription

UniPrint Infinity

Toronto, Ontario, Canada

Use uniprint infinity print management solutions to enhance user workflow, cut printing costs, and prevent security breaches…

3.0 1 reviews

WebinarNinja

Sydney, New South Wales, Australia

Webinarninja is popularly rated as the best webinar software for coaches, trainers, consultants, and businesses. It helps you use…

2.9 37 reviews Freemium

YouMail

Los Angeles, California, United States

Youmail, inc protects consumers, enterprises, and carriers from harmful phone calls. We protect consumers with app-based call…

2.9 18 reviews

bLoyal

Redmond, Washington, United States

Bloyal helps you build profitable, lasting customer relationships through powerful loyalty technology, automation, and…

2.6

Geomeme Perception Monitoring

Herndon, Virginia, United States

Geomeme was founded by veterans of the enterprise data management industry who saw the need for adding an analytic layer to…

2.5 1 reviews

LISTSERV Maestro

Bethesda, Maryland, United States

Engage your audiences and boost your organization’s impact with email newsletters, discussion groups and opt-in email marketing…

2.5 2 reviews

Tame

Copenhagen, Capital Region, Denmark

With tame’s new webinar platform, you can easily host webinars that are: - fully customisable, to be 100% on-brand - engaging for…

2.5 1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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