Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Zoomforth

San Francisco, California, United States

Zoomforth is a website building platform, used by enterprise professionals to create customized websites (often referred to as…

4.6 43 reviews

A1WebStats

Canterbury, Scotland, United Kingdom

A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…

4.5 1 reviews

AdBraze

Kyiv City, Ukraine

Adbraze is a marketing automation solution for Facebook & TikTok ads launching, which will help you increase volume and roas…

4.5 3 reviews

AgencyPlatform

Mumbai, India

Agency platform is a white label SEO + inbound marketing software designed for agencies. Some important features include SEO…

4.5 1 reviews

AndroSMS

Bikaner, Rajasthan

Androsms is a professional, advance and the latest product of dunes factory pvt. Ltd. For sending bulksms via using web-panel and…

4.5 2 reviews

BeatSwitch

Anvers, Vlaanderen, Belgium

Beatswitch connects festival organizers and booking agencies to empower the artist. One business platform to plan, collaborate…

4.5 1 reviews

BigPicture

Oakland, California, United States

Bigpicture is a leading provider of company data solutions. Via a 20m+ record dataset and growing list of APIs, bigpicture…

4.5 1 reviews

Bizzabo

New York, New York, United States

Bizzabo powers immersive in-person, virtual, and hybrid experiences. The bizzabo event experience os is a data-rich open platform…

4.5 239 reviews

Braze

New York, New York, United States

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…

4.5 566 reviews

Brilliant Directories

Marina Del Rey, California, United States

Brilliant directories: read customer reviews of brilliant directories and updates. Brilliant directories is exactly this: the…

4.5 8 reviews

Bybrand

Rio De Janeiro, Brazil

At bybrand, we improved the way businesses manage email signatures. Our platform offers a seamless and efficient solution to…

4.5 2 reviews

CAKE

Laguna Beach, California, United States

Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…

4.5 59 reviews

CleverTap

San Francisco, California, United States

Clevertap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value…

4.5 320 reviews

ClickSend Email Gateway

Melbourne, Victoria, Australia

In a world of noise, clicksend is the signal that always cuts through. We make sms simple for serious businesses and the…

4.5 2 reviews

cognitiveSEO

Iasi, Iaşi, Romania

We, at cognitiveseo, have put the best effort to create a tool-set that will help you rank and monitor your sites better. Let me…

4.5 69 reviews

Colligso Mailin

Sunnyvale, California, United States

Notice: as of jan 2026, colligso has ceased its operations. Colligso enables businesses to grow profits by helping them to…

4.5 1 reviews

Compusense Cloud

Guelph, Ontario, Canada

Compusense is the trusted software for sensory and consumer researchers. With over 35 years of experience, our secure, web-based…

4.5 1 reviews

Conductor

New York, New York, United States

At conductor, we’re on a mission to help companies realize the full potential of their AI search presence and translate their…

4.5 335 reviews

Connect

Salem, New Hampshire, United States

Brick street software develops the world’s most adaptive enterprise marketing solutions. Our multi channel messaging platform…

4.5 7 reviews

CoolTool

San Francisco, California, United States

Cooltool by riwi is a marketing testing SaaS platform that seamlessly incorporates nonconscious measurement tools and traditional…

4.5 1 reviews

CreatorIQ

Culver City, California, United States

Creatoriq is the operating system for creator-led growth. Trusted by more than 1,300 global brands and agencies-including burson…

4.5 242 reviews

Customer Experience Management

Waltham, Massachusetts, United States

Netcracker technology, a wholly-owned subsidiary of nec corporation, has the expertise, culture and resources to help service…

4.5 1 reviews

Data Flow Events

London, England, United Kingdom

Dataflow events designs and delivers end-to-end delegate registration and sponsor ticketing platforms for agencies managing…

4.5 1 reviews

Dataforseo is the leading provider of SEO data for the marketing technology industry. With an API-led approach to data delivery…

4.5 4 reviews
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Showing 336 of 1,235 — 899 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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