Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

610 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Vaizle

Newark, Delaware, United States

Vaizle's AI meta ads agent helps marketers analyze Facebook & Instagram ads effortlessly - no dashboards, no spreadsheets, no…

4.2 34 reviews Subscription

Websays

Barcelona, Cataluna, Spain

Websays has the science to understand what the entire web says. If you represent a company, a brand, a product, a store, a hotel…

4.2 13 reviews Subscription

YouNow

New York, New York, United States

We believe in the unlimited potential of human creativity. In fact, it’s why we come to work every day - to create a powerful…

4.2 13 reviews

Amplifr

San Francisco, California, United States

The social media platform built for agencies, brands and media. Manage agency and media workflow for your social media projects…

4.1 20 reviews

BuzzStream

Austin, Texas, United States

Buzzstream is an influencer outreach CRM and influencer search engine that helps SEO and PR teams build quality relationships…

4.1 161 reviews

Fanpage Karma

Berlin, Berlin, Germany

The only social media tool you'll ever need. Manage, analyze, engage, publish, and research - all in one place. No juggling, no…

4.1 20 reviews Freemium

GlobeNewswire

El Segundo, California, United States

Marketwired is now globenewswire by notified. Marketwired was a newswire service and distributor of company press releases…

4.1 84 reviews

ManageFlitter

Sydney Streets, New South Wales, Australia

Manageflitter is a web-based application that assists users in working smarter and faster with Twitter. With rock solid…

4.1 19 reviews

MioDatos

San Diego, California, United States

Satisfied customers may or may not refer your business. Without a referral campaign, your referrals are generated out of sheer…

4.1 20 reviews

Onollo

San Francisco, California, United States

Onollo is an intelligent ecommerce social media assistant. Onollo collects, creates, and publishes content across top social…

4.1 10 reviews

Spidwit

Catania, Sicilia, Italy

Spidwit is a cloud tool helping social media manager in finding thematic content, publishing or scheduling post and measure…

4.1 10 reviews

Stickyposts

Stockholm, Stockholm, Sweden

The easiest and most economical social media management tool all over the world! Starting from $6 montly Sticky posts features: •…

4.1 6 reviews

Welcome to appfillip, where innovation meets results in the world of app marketing. We're not just another agency; we're an…

4.0 1 reviews

BrandBee

Mohali, Punjab, India

Are you spending a lot of budget on your advertising? But still not getting more leads and purchase orders? Don’t worry, brandbee…

4.0 1 reviews

CampaignAlyzer

San Jose, United States

We help organizations turn complexity into clarity through data, strategy, and technology. As a modern digital analytics…

4.0 3 reviews

Constant Contact

Waltham, Massachusetts, United States

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales…

4.0 5197 reviews

Distribion

Dallas, Texas, United States

Distribion is a distributed marketing platform that provides mid-sized companies with through-channel marketing automation and…

4.0 14 reviews

Eggzack

Bethlhem, Pennsylvania, United States

Eggzack is the patented marketing automation system that helps small businesses get more local sales. Small businesses are…

4.0 1 reviews

Influential

Las Vegas, Nevada, United States

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred…

4.0 2 reviews

Klarity

Hong, Hong Kong

Social media broadcasts (SMB) is a dynamic and fast growing techno‐media company focused on developing proprietary technologies…

4.0 5 reviews

Marketing Attribution

Plano, Texas, United States

Acquired by yum! Brands Kvantum inc. Develops, deploys and commercializes mathematics and artificial intelligence based products…

4.0 1 reviews

MarketingLeo

Bengaluru, Karnataka, India

Marketingleo is an omnichannel marketing automation platform built specifically for B2B businesses. Marketingleo helps marketers…

4.0 10 reviews

Aurum is a decentralised fintech company building crypto products and AI tools.

4.0

MediaFunnel

San Rafael, California, United States

Mediafunnel is the enterprise social media management system that lets multiple users manage content on multiple Facebook and…

4.0 1 reviews
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Showing 336 of 610 — 274 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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