Promoto.co helps you convert your customers into promoters. At promoto be believe that promoters can be created (vs just being…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
512 businesses
Albert is the first-ever artificial intelligence platform that plugs into a digital advertiser’s existing paid search, social and…
Tips & tech to build your music career 🎶 powering artists to earn more through #web3 💰
Answercart help companies build modern, intuitive & elegant community forums on their website. We have reimagined how community…
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Appsumer is built for performance marketing teams at consumer mobile apps who want to accelerate user acquisition more…
Arrow AI is an automated social media marketing tool designed for small businesses to manage, create, and boost content across…
With automata's AI-powered content repurposing platform, marketers can streamline their content creation pipelines by multiplying…
Babbler changes the way PR gets done ! We’ve designed the first social media platform for media relations. Babbler is the only…
Simple and powerful backlink building management tool.
Targetbay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate…
Host engaging events - whether in-person, hybrid or virtually. Boothcentral is your all-in-one event management and hosting…
The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…
Including 3rd party data in your dashboards shouldn't be difficult or expensive. Our mission is to build the best and most…
Netcellence technologies is a software-as-a-service product development and services company. Two prominent products are helpdesk…
Founded in 2018, chatdaddy is a rapidly growing start-up specializing in whatsapp marketing automation. Our platform enables…
Cikisi is a market and competitive intelligence and research platform used by some of the world's leading companies and…
How new digital gets done Today everyone - from customers to employees - expects relevant, snack-able, delightful content that…
At clearevent, we believe great events start with smart planning and the right tools. That’s why we’ve created a powerful…
Decisions made from dashboards are no better than a random guess.
Commission factory is a global performance marketing platform, with a focus on asia pacific and both an innovative and disruptive…
Connect my event (cme) is an online content delivery platform which facilitates the creation of a customisable virtual event…
Quickly increase website conversions. Fast setup. Start your free trial now!
Ori is a generative AI platform that harnesses gen-AI for smarter, more impactful communication. Our gen AI autonomous agents and…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.