Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

395 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

LinkedSelling

St Louis, Missouri, United States

We're a B2B lead generation and sales development firm that helps companies and/or high-level sales and marketing teams who: 1…

2.8 3 reviews

Boingnet

Rockland, Massachusetts, United States

Boingnet's lightweight marketing automation is an easy, fast and affordable platform for direct marketers, non-profits, higher ed…

2.5 1 reviews

Intellibright

Austin, Texas, United States

Award-winning, revenue-focused digital marketing agency helping businesses achieve maximum ROI through transparent, data-driven…

2.5 1 reviews

LISTSERV Maestro

Bethesda, Maryland, United States

Engage your audiences and boost your organization’s impact with email newsletters, discussion groups and opt-in email marketing…

2.5 2 reviews

Telagus

Wallington, England, United Kingdom

Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…

2.5 1 reviews

TextCommunity

Plano, Texas, United States

Irio helps you tailor your marketing to local communities while staying on-brand at all times. Automate sms, email and more with…

2.5 1 reviews

Mailsquad est une solution de marketing courriel qui a été spécifiquement conçue pour toutes les agences, micro-entreprises, et…

2.3 3 reviews

mobileStorm

Park City, Utah, United States

Since 1999 mobilestorm has been helping brands effectively reach consumers and influence their behavior on mobile devices. Our…

2.0 1 reviews

Exact Data

Chicago, Illinois, United States

Since 1999, exact data has been a leader in the multi-channel direct marketing industry. We are the prominent source for both…

1.9 15 reviews

Pepo campaigns - advanced email marketing for amazon ses Pepo campaigns is the first enterprise-grade email marketing platform…

1.9 4 reviews

Data company providing millions of B2B and B2C data records. Buy verified data including name, email, phone, LinkedIn address…

Unrated

Alesco Data

Fort Myers, Florida, United States

The alesco team is comprised of seasoned data professionals, most of whom have over a decade of industry experience. Sound data…

Unrated

Apteco Orbit

Warwick, England, United Kingdom

Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign…

Unrated

Aurea Infer

Austin, Texas, United States

Businesses today face increasing pressure to scale efficiently, cut costs, and stay ahead of the competition, but manual…

Unrated

BayEngage

Atlanta, Georgia, United States

Targetbay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate…

Unrated Subscription

BetterMail

Auckland, Auckland, New Zealand

Email service providers have a track record of having complicated and expensive pricing, and confusing platforms. So we started…

Unrated

BigDreams

London, England, United Kingdom

We specialise in personalised digital marketing for local businesses and multi-location brands, focusing on local search, review…

Unrated

Campaign Enterprise

San Clemente, California, United States

Arial software creates email distribution software for mass e-mail. The software offered is software you purchase and put on your…

Unrated

ClientCircle

Des Moines, Iowa, United States

At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…

Unrated

ContactConsumers

San Juan, Texas, United States

The world's leading brands trust contact consumers to power their email and sms campaigns. Backed by years of experience and…

Unrated

Convrrt

Chandler, United States

Convrrt is for SaaS companies that want to give users a feature-rich landing page builder that's easy to use. Over 65,000 users…

Unrated

Custobar

Espoo, Uusimaa, Finland

Improve customer engagement and boost revenue with custobar, the platform designed to master data from all touchpoints and…

Unrated

CustomerVox

San Francisco, California, United States

Customervox helps growth-focused ecommerce brands drive more sales by enabling personalized & relevant touchpoints with your…

Unrated

Diadem Email Marketing

Kolkata, West Bengal, India

Diadem technologies is a leading web hosting service provider, specialising in providing managed and customised hosted solutions…

Unrated
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Showing 336 of 395 — 59 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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