Leevia is the first italian platform that allows you to create, manage and monitor online contests in line with the italian…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Listwise is the secret weapon every successful bulk marketer uses to separate the wheat from the chaff. When you acquire new…
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Discover, visualize and use social content and data through one powerful platform. With the livereach® social cloud, brands…
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Location3 is the preferred digital partner of multi-location brands and franchise systems, delivering enterprise strategy with…
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Magezon is a technology company, established in 2018, providing a library of Magento 2 extensions. Our world-class products…
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About placewise placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3…
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Maxtraffic is fast growing startup from latvia that offers several different CRO tools as a cohesive set of digital marketing…
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Mobal helps local businesses grow online by bringing every part of their digital presence together in one simple platform. From…
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Mobilosoft helps retail chains drive traffic to stores through the power of digital marketing. Many retail chains struggle to…
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Catching up with global digital trends, mobio was established to create a comprehensive cdp & cem platform, enabling businesses…
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Acquired in 2024 by morphcast inc. USA
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The myadvice success center is your AI-driven engine that combines smart marketing, intelligent automation, and operational tools…
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Neocurrency is an independent, us-based provider that sources and supplies digital rewards, prizes, and gift cards to clients…
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Nexoya is a unified AI platform that will help you overachieve your goals by optimizing cross-channel digital advertising…
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Northpage is a leading digital marketing intelligence (dmi) company that empowers marketing executives and their teams to grow…
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Ocamba offers a complete suite of enterprise management applications For ad-serving, push messaging, and hood analytics…
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Change the way you think about attribution and affiliate marketing! Odyssey offers advertisers and content publishers insights…
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Offerit is a leader in the performance marketing software industry for mobile and digital campaign management and tracking…
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Onecount is a customer data platform coupled with a robust marketing tech stack (mts). The highly integrated platform is ideal…
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Get digital done right! Whether you are pushing a product or service, there are a wide range of profitable and worthwhile…
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A popconvert é um software que inova na captação de leads, criando uma base de inscritos fresca e qualificada, para aumentar a…
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Promosimple is a web-based application that provides websites, brands, and blogs with simple solutions for creating, managing…
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Quattr is the AI search visibility platform. In a world where success is measured by citations in AI answers, not just rankings…
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Rallio, powered by ignite visibility, is a powerful SaaS platform designed to help multi-location and franchise brands streamline…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.