Tibco is a leading vendor in the data fabric market, a term popularized by gartner. A data fabric help organizations manage all…
4.5
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Triberr is the go-to platform for content, social media, and influencer marketing. Imagine an end-to-end solution that…
4.5
2 reviews
Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…
4.5
40 reviews
Viafoura's community operating system (communityos) is the managed infrastructure 1000+ media brands rely on to build direct…
4.5
32 reviews
Bitly is your all-in-one connections platform for short links, qr codes, and landing pages, all backed by powerful analytics. We…
4.5
646 reviews
Picscout’s image recognition technology unlocks the unmined data of visual content, through its visual API and visual-based…
4.5
2 reviews
Visualdna, a nielsen company, specialises in audience targeting, consumer insights and analytics by combining the science of…
4.5
1 reviews
Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…
4.5
4 reviews
Welcome to the webeo company page💜 Follow us for company updates (you might even get to see our some of our furry friends🐶) and…
4.5
42 reviews
Companies struggle to understand customers’ decisions and deliver what they value the most. We fix that in one user-friendly…
4.5
1 reviews
Zine is an influencer marketing technology that uses advanced analytics to connect brands with influencers. Our transparent and…
4.5
16 reviews
We deliver AI solutions that work. Enabling businesses at any stage to integrate AI solutions and to unleash the full power of…
4.5
1 reviews
Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…
4.4
12 reviews
App radar enables best-practice marketing for all businesses with apps. It empowers app marketers to reach more users through…
4.4
21 reviews
Restaurant marketing platform. Cdp to collect, clean, and centralize guest data. AI-powered marketing automation and reputation…
4.4
6 reviews
Botify’s AI search solutions give brands the power to be found everywhere - by consumers, bots, and agents alike. Built for…
4.4
50 reviews
Branch is on a mission: to power impactful experiences in the connected world. We build and provide software as a service for…
4.4
253 reviews
Callsource, the originator of call tracking systems and services, ignited the industry with its founding in 1991. Focusing on…
4.4
32 reviews
Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content…
4.4
59 reviews
In today’s landscape, every company has become an online publisher. That’s why it’s important to optimize the way your brand gets…
4.4
9 reviews
On February 21, 2022, movable ink acquired coherent path.
4.4
10 reviews
Content is the connective tissue between brands and consumers throughout the buying journey. Power engaging influencer…
4.4
65 reviews
Connectedview is an inc. 5000 company that offers the award-winning all-in-one software products donorview & associationsphere…
4.4
15 reviews
Cortex is for leading marketers who want to create marketing that doesn’t feel like marketing. Founded in 2015, the company built…
4.4
8 reviews
View more RevAgents
Showing 336 of 836 — 500 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.