Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…
4.0
4 reviews
Usage-based
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Register. Charge. Manage. Regpack is the all-in-one registration and payment platform that helps programs thrive. We empower you…
4.0
70 reviews
Subscription
Salespanda is a sales enablement and acceleration platform that helps brands sell more via extended enterprise (agents, advisors…
4.0
16 reviews
Sentisis a leading product in the spanish-speaking market to understand social media& internet conversations in spanish, with…
4.0
1 reviews
Tekgroup international is an award-winning, SaaS online newsroom platform provider working with clients such as toyota…
4.0
3 reviews
Telbee adds voice messaging to your website, or lets you create standalone voice recorder urls to share via social media…
4.0
1 reviews
Subscription
Upsight is a comprehensive web and mobile marketing platform. We empower the world’s best marketers to build personal, profitable…
4.0
1 reviews
Xmpie’s personalization platform has been transforming communications across the globe for over twenty years. We’re helping…
4.0
12 reviews
Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a…
3.9
79 reviews
Linkresearchtools (lrt) is the global #1 real-time link protection & optimization platform for websites. We help clients recover…
3.9
12 reviews
Subscription
For over 40 years, isentia has been asia-pacific's most trusted name in media intelligence. Today, we deliver monitoring across…
3.9
10 reviews
We help multi-location enterprises grow market share and drive revenue at a local level with our tailor-fitted distributed…
3.9
18 reviews
Rank ranger is a SaaS company founded in 2009 that features an all-in-one SEO and digital marketing tool designed to help…
3.9
10 reviews
Pioneering journey intelligence Journey insight is the only platform that combines one of the world’s largest customer behavior…
3.8
8 reviews
Atompark is a developer of well-known internet marketing software (including atomic mail sender and atomic email studio) and…
3.8
13 reviews
Big motions has certain criterion that require worthy fulfillment in order to function as a satisfactory company. This would…
3.8
13 reviews
Click is the only complete marketing technology solution that is natively integrated with Microsoft dynamics CRM. Our top-rated…
3.8
212 reviews
Widewail helps businesses of all shapes and sizes manage their online reputation. Through its full suite of powerful review…
3.8
3 reviews
Subscription
Founded in 2017, propulso is a location intelligence platform that transforms anonymized, consent-based mobility data into…
3.8
3 reviews
Reviewpush found it's place within the customer experience management space in 2011, when lee mcniel, founder and CEO, was…
3.7
14 reviews
Brandyourself is a leading online reputation management and privacy company. We provide diy tools and custom services to help…
3.6
18 reviews
Capterra is the #1 destination for organizations to find the right software and services, with 100,000+ solutions across 900…
3.6
95 reviews
With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…
3.5
1 reviews
Whatfix is the AI-native digital adoption platform built for the modern enterprise. It helps organizations close the adoption gap…
3.5
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.