Mavsocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to…
4.6
46 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Mavsocial is a simple and affordable social media management platform used by thousands of marketers, businesses, and agencies to…
4.6
46 reviews
Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…
4.6
558 reviews
Muck rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive…
4.6
195 reviews
At ombea, we believe in the power of every customer interaction, and our goal is to help businesses grow by turning customers…
4.6
5 reviews
Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…
4.6
432 reviews
Piwik pro develops a privacy-first platform, providing an advanced suite of modules centered around analytics. The company also…
4.6
30 reviews
We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…
4.6
399 reviews
A publishing and media relations platform built for always-on communications teams. Presspage accelerates your communications…
4.6
36 reviews
Radarr is an award-winning social & digital data analytics and consumer engagement platform that specializes in social listening…
4.6
31 reviews
I'm a digital marketer with seven years of experience in SEO and smm. Today, I'm a HubSpot certified full-time digital marketer.
4.6
352 reviews
Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…
4.6
9 reviews
Reviewbuzz is the #1 reputation management software for home service companies. We make it easy for home service companies to…
4.6
4 reviews
Subscription
Reviewtrackers, a press ganey company, is the award-winning customer feedback software that helps businesses transform the…
4.6
144 reviews
Salespanel is a first-party intent data analytics and customer journey tracking software. In the current landscape of customer…
4.6
11 reviews
Seobility is the online SEO software for better website optimization. Build better websites quickly, easily and of course…
4.6
106 reviews
Freemium
Smaply: journey mapping with increased flexibility, customizability, and journey management functionality. Smaply is the tool to…
4.6
12 reviews
Per user
Solitics is the reason your platform just got 10x more engaging. We help igaming, online trading and digital banking platforms…
4.6
14 reviews
Swonkie is an intuitive social media management tool. 👉create, share and measure your content on social media. 👉schedule…
4.6
28 reviews
Tango, bhn's rewards platform, transforms how businesses deliver rewards and incentives. We make rewards easy to send and awesome…
4.6
284 reviews
Txt180 provide sms marketing and group text message software for small & large businesses. We are a SaaS platform that enables…
4.6
66 reviews
Webceo llc, founded in 2000, produces the world-famous webceo SEO platform with 24 tools and white-label functionality. As of…
4.6
83 reviews
Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…
4.6
15 reviews
Zerobounce is an email validation, deliverability and email finding platform helping 500,000+ businesses reduce bounces and land…
4.6
262 reviews
Usage-based
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.