Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

610 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Upfluence

New York, New York, United States

Influencer marketing platform for ecommerce & social commerce, helping brands & agencies generate online sales through creators…

4.3 113 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

ClearVoice

Phoenix, Arizona, United States

Clearvoice takes the hassle out of content production by combining our network of thousands of vetted freelance talent, our…

4.2 23 reviews

EmailBooster

San Francisco, California, United States

Email & social media marketing on one platform to attract more customers & grow revenue for your business. Emаіlbооѕtеr’ѕ new…

4.2 3 reviews

ETIYA Campaign Management

İstanbul, İstanbul, Turkey

Etiya is a leading software company providing customer experience focused AI driven digital transformation with its own…

4.2 3 reviews

Experience.com

San Ramon, California, United States

Great experiences build trust. Poor ones break it. Experience.com helps businesses and professionals get discovered, chosen, and…

4.2 36 reviews

Gleam

Melbourne

Gleam is a growth marketing platform that helps businesses focus on actions. An action can be whatever you want, an email…

4.2 25 reviews

IntellaSphere

Bellevue, Washington, United States

Intellasphere is the first-ever marketing system than can amplify your marketing promotions and communications, reach broadly…

4.2 3 reviews

Kenscio Email Marketing

Bengaluru, Karnataka, India

Kenscio digital marketing pvt. Ltd. Is India’s leading SaaS company for omnichannel marketing and messaging, delivering…

4.2 9 reviews

lc.cx

Pérols, Occitanie, France

Keyce academy est un établissement d’enseignement supérieur composé de 2 écoles spécialisées - 1 keyce business school keyce…

4.2 3 reviews

MeetEdgar

Edina, Missouri, United States

Edgar schedules your social media so you don't have to. Save time planning, creating & publishing your social media content all…

4.2 52 reviews

Qoruz

Bengaluru, India

Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…

4.2 10 reviews

Raven Tools

San Jose, California, United States

SEO analysis & online marketing software Raven's site auditor quickly analyzes a site to find all of the desktop and mobile SEO…

4.2 151 reviews

Recollective

Ottawa, Ontario, Canada

Recollective is the leading guided discovery platform with a simple mission: to help global brands and agencies bring the…

4.2 12 reviews

Retortal

Maidstone

Retortal provides digital asset creation, management and publishing for the direct selling industry. Retortal has helped many of…

4.2 3 reviews

Roster

Lehi, Utah, United States

Roster helps e-commerce brands easily manage and engage their ambassadors, affiliates, and influencers-all in one powerful…

4.2 41 reviews

sendsocialmedia

Santa Clara, California, United States

Send social media is #1 social media management dashboard. Join the thousands of small businesses who use our service for social…

4.2 5 reviews

ShareThis Share Buttons

Palo Alto, California, United States

Sharethis, a predactiv company has unlocked the power of global digital behavior by synthesizing social share, interest, and…

4.2 19 reviews

Smash Balloon

Minneapolis, Minnesota, United States

Founded in 2013, we build intuitive and easy to use plugins for your WordPress site. Smash balloon was born out of a desire to…

4.2 9 reviews

Social Blade

Raleigh

Social blade was founded in 2008 originally as a resource for digg users to track their success on the social news site, but has…

4.2 15 reviews

Socialshaker

Lille, Hauts-De-France, France

Socialshaker est une solution SaaS qui permet d'accélérer la création de campagnes marketing interactives, et de gérer leur…

4.2 13 reviews Subscription

Swat.io

Vienna, Wien, Austria

Swat.io is the social media management platform for professional teams that need to work reliably under pressure. Built for small…

4.2 69 reviews

Synup

Miami, United States

Trend is a curated marketplace of creators and brands. We help brands source high quality custom content. We love working with…

4.2 144 reviews

TweetBinder

Pamplona, Navarra, Spain

Get stats about your x performance in real-time or back in history. Tweet binder offers a suit of products for x marketers…

4.2 9 reviews
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Showing 312 of 610 — 298 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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