Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Prowess

Naperville, Illinois, United States

Ttg technology provides the direct selling industry with the most modern and configurable sales performance management software…

3.8 3 reviews

Schema App

Guelph, Ontario, Canada

Schema app is an end-to-end schema markup solution that helps enterprise SEO teams develop a knowledge graph and drive search…

3.8 2 reviews

Glasshat

Sydney, New South Wales, Australia

Glasshat takes the guesswork out of growing a business online by helping businesses effortlessly create and put into action…

3.7 3 reviews

ReviewPush

Austin, Texas, United States

Reviewpush found it's place within the customer experience management space in 2011, when lee mcniel, founder and CEO, was…

3.7 14 reviews

Buffer Analyze

San Jose, California, United States

Whatfix is the AI-native digital adoption platform built for the modern enterprise. It helps organizations close the adoption gap…

3.5 1 reviews

EventMAX

Minneapolis, Minnesota, United States

G2planet provides comprehensive event management and execution solutions to the largest organizations in the world. Our…

3.5 1 reviews

Mailtastic

Mainz, Rheinland-Pfalz, Germany

Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…

3.5 1 reviews

NerdyData

New York, New York, United States

The source code search engine for sales! Find all of your competitor's clients: - quickly provide your sales team with new leads…

3.5 1 reviews

Signitic

Paris, Île-De-France, France

Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…

3.5 1 reviews

TopicPulse

Austin, Texas, United States

Futuri empowers broadcasters, digital publishers, and content creators with al-driven solutions that maximize audience engagement…

3.5 1 reviews

Viral Loops

Vancouver, Canada

The all-in-one referral marketing platform for prelaunch, newsletters & e-commerce. We've worked with companies like producthunt…

3.5 16 reviews

Radio.co

Manchester, England, United Kingdom

Create, manage, and grow your internet radio station with ease - all from your browser. Yes, starting a radio station can be…

3.4 8 reviews

Ayrshare API

New York, New York, United States

Ayrshare's APIs provide the core infrastructure for social media posting, management, and analytics. The ayrshare API takes care…

3.3 3 reviews

Ning

Menlo Park, California, United States

Ning is your key to creating an awesome social community. Create a perfect social space to bring people together. With your own…

3.3 14 reviews

SerpWatch

Portland

Serpwatch is an advanced SEO rank tracker made for modern SEO professionals. Focused on deep rank tracking insights and workflow…

3.3 11 reviews

Captain Data

Nantes, Pays De La Loire, France

Captain data empowers businesses with real-time, enriched intent data through our powerful API. Designed for salestech…

3.2 14 reviews

Leady.com

New York, New York, United States

Leady.com is the global provider of industry innovative tool for B2B lead generation. Built to help marketing and sales managers…

3.2 3 reviews

bLoyal

Redmond, Washington, United States

Bloyal helps you build profitable, lasting customer relationships through powerful loyalty technology, automation, and…

2.6

LISTSERV Maestro

Bethesda, Maryland, United States

Engage your audiences and boost your organization’s impact with email newsletters, discussion groups and opt-in email marketing…

2.5 2 reviews

Navori QL

Little Chesterford Saffron Walden, United Kingdom

A navori labs product, is the world's largest independent, channel-only digital signage isv. We partner with integrators and…

2.5 1 reviews

Sociallymap

Gardanne, Provence-Alpes-Côte D'azur, France

Assistant de PRésence sur les réseaux sociaux. Sociallymap permet d'automatiser sa PRésence sur les réseaux sociaux, pour gagner…

2.5 1 reviews

Tame

Copenhagen, Capital Region, Denmark

With tame’s new webinar platform, you can easily host webinars that are: - fully customisable, to be 100% on-brand - engaging for…

2.5 1 reviews

Adbrain

London, England, United Kingdom

Adbrain powers marketers and their partners to understand and engage with their customers with a personalized, consistent message…

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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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