We believe every business deserves great marketing. Outboundengine helps businesses grow by making online marketing simple and…
3.8
150 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Sendforensics is a global provider of advanced email analysis, quality-assurance and anti-phishing solutions for marketing…
3.8
3 reviews
Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.
3.8
9 reviews
The leadferret database contains business and social information on 30+ million companies and contacts, and can be accessed…
3.7
8 reviews
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
3.6
122 reviews
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
3.6
122 reviews
Based out of Vancouver, british columbia, wishpond is a provider of marketing-focused online business solutions. Wishpond's…
3.6
143 reviews
Egentic, a global leader in direct and performance marketing since 2001, boasts over 100 employees across four locations…
3.5
1 reviews
If you hate creating email newsletters then you'll love what we're doing. It's been called an insanely cool new marketing tool…
3.5
19 reviews
Usage-based
Your complete email marketing companion. With mailingmanager you can create beautiful, engaging emails, send them en masse to…
3.5
1 reviews
Founded in 2001, marketvolt can help you: :: attract more leads. :: engage prospects to move them through the sales funnel more…
3.5
1 reviews
Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our…
3.5
3 reviews
In a world where the inbox is more crowded than ever, reaching your customer is a technical task, but winning their heart is an…
3.5
1 reviews
The ad agency Shopify recommends. Helping to scale the growth of dtc and ecommerce brands with paid social, paid search, and…
3.5
1 reviews
Founded in 2001, marketvolt can help you: :: attract more leads. :: engage prospects to move them through the sales funnel more…
3.5
1 reviews
Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…
3.4
42 reviews
Ascent360 is the proven, AI-first customer data platform built for hospitality. By unifying data across pms, f&b, spa, golf…
3.3
2 reviews
Inboundio is the world’s simplest digital marketing platform targeted towards individuals and small businesses looking to…
3.3
3 reviews
Marketingship inc. Helps small businesses, nonprofits, and other organizations to connect with contacts, customers, and members…
3.3
2 reviews
Net atlantic: industry-leading email marketing solutions for effective online communication. Since 1995, we have empowered…
3.3
3 reviews
We unlock your marketing team with top-notch post-production services and AI-driven creative strategy
3.0
1 reviews
We specialize in instant email verification to help marketers eliminate hard bounces, reduce spam complaints and minimize fraud…
3.0
2 reviews
From day one, we’ve been dedicated to helping financial advisors build their businesses, expand their influence, and strengthen…
2.9
11 reviews
Intelliclick is email marketing software developed by business automation solutions, inc., (bas) for the goldmine user…
2.9
4 reviews
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Showing 312 of 395 — 83 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.