Founded in 2009 and backed by bebo founders michael and paul birch, onalytica is an award-winning influencer marketing software…
4.5
6 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Our platform aims to automate analysis, data integration, and Slack reports for brands and agencies.
4.5
10 reviews
Oriient delivers hyper-accurate indoor location services without the need for additional hardware installations. Our…
4.5
1 reviews
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
One of the world’s major players in digital intelligence since 1996, at internet helps companies measure their audience and…
4.5
1 reviews
Placed is the leader in location-driven insights and ad intelligence. Measuring billions of locations across the world’s largest…
4.5
1 reviews
Places scout is a competitive intelligence and reporting platform that provides meaningful insights and data to take your SEO to…
4.5
1 reviews
We don’t just write code, we change the narrative. Publishdrive delivers innovative solutions to the publishing industry that…
4.5
1 reviews
Subscription
Discover the full spectrum of rapidly changing digital behaviour with realitymine. Capture what real people do on their digital…
4.5
3 reviews
Rignite provides a rich set of social media marketing, monitoring, management and analytics tools. Create social marketing…
4.5
1 reviews
Roistat is a marketing analytics SaaS platform that provides >40 metrics on marketing performance in regard to sales. Roistat’s…
4.5
1 reviews
Sellforte is a next-generation marketing mix modeling (mmm) platform that helps ecommerce, retail, and d2c brands measure the…
4.5
1 reviews
Seoclarity is the natural search insights and content optimization platform that helps brands connect with customers in the…
4.5
90 reviews
SEO tools by SEO effect: an easy to use set of search engine optimisation tools in a smart workflow. Our tools are both for both…
4.5
4 reviews
We provide a seamlessly integrated all in one omni-channel marketing solution that enables organizations to engage in…
4.5
1 reviews
One of the world’s major players in digital intelligence since 1996, at internet helps companies measure their audience and…
4.5
1 reviews
Founded in 2014 by jimit bagadiya and tejas mehta, socialpilot helps marketing agencies, brands, and businesses of all sizes…
4.5
458 reviews
Founded in 2004, simplefeed connects leading companies with their customers and prospects using content syndication. The…
4.5
2 reviews
Socketlabs is an email service provider with a full suite of email delivery, management, and performance analysis tools. Designed…
4.5
41 reviews
The leading SaaS based slide presentation analytics solution for live presentations, across webinars, hybrid and in-person event…
4.5
1 reviews
Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…
4.5
13 reviews
Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…
4.5
1 reviews
Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…
4.5
29 reviews
Teradata empowers enterprises to turn intelligence into autonomous action, grounding AI agents in deep business context and…
4.5
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.