Voluum is a cloud-based ad tracking & management solution integrated with the world’s leading ad networks to collect detailed…
4.7
114 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Webex events (formerly socio), is an end-to-end event management software platform that helps webex suite enterprise customers…
4.7
343 reviews
Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…
4.7
12 reviews
Yapsody India pvt ltd. Was founded in January 2012 and since has been serving 3200+ presenters and 14,000+ events from around 55…
4.7
12 reviews
Create mobile-centric, digital publications with 3d issue's content experience platforms. Whether you: Choose tried-and-trusted…
4.6
16 reviews
Allevents is the world’s most comprehensive event discovery and ticketing platform, helping people explore everything happening…
4.6
111 reviews
Subscription
Brightlocal offers local SEO software and services that help businesses get found, chosen, and trusted in their local area. By…
4.6
194 reviews
Bulksms.com is a leading sms messaging service provider offering two-way sms communications. The bulksms gateway reaches across…
4.6
221 reviews
Callrail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and…
4.6
1217 reviews
Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…
4.6
18 reviews
Welcome to our LinkedIn page! Conference compass creates the best-on-market mobile and web event apps for in-person, virtual, and…
4.6
4 reviews
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
4.6
44 reviews
Over 12,000 agency and in-house public relations professionals across 40 countries trust coveragebook to easily showcase & share…
4.6
171 reviews
Eclincher is an all-in-one AI-powered digital marketing and social media management platform designed to help businesses…
4.6
408 reviews
Eventact is a software company that develops cloud-based event management solutions providing event planners around the world…
4.6
6 reviews
Email signatures, sorted. We started exclaimer over 20 years ago to fix how businesses manage employee email signatures. Two…
4.6
789 reviews
Glockapps software is a privately held company that offers multiple email marketing solutions to help businesses reach the inbox…
4.6
11 reviews
Subscription
Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
4.6
73 reviews
Grenadine event software is a global online SaaS for event managers and planners. Grenadine offers a suite of professional event…
4.6
10 reviews
Groupspaces provides software for real-world groups and communities to manage themselves online.
4.6
4 reviews
The go-to marketing platform for event promoters. Hive gives you the ability to easily create revenue-generating campaigns built…
4.6
22 reviews
Reach the people who matter most and exceed goals with the leading peer-to-peer texting platform. With hustle, you can expand the…
4.6
9 reviews
The most completed AI-powered influencer marketing platform for worldwide brands and agencies, with a full stack of solutions to…
4.6
133 reviews
The software for successfully managing influencer campaigns. Simplify and accelerate your entire campaign management - from…
4.6
9 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.