Not every brand gets social media right. Yours can. Keyhole helps top brands, agencies, and organizations measure what matters…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
610 businesses
Since 2005, liftengine's primary mission has been to help clients better understand and connect with their most responsive…
The locowise team is passionate about social media analytics. Not your everyday "measurement for the sake of measurement" but…
Marketsnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many…
Marmind is a leading international vendor of marketing resource management software designed to help global brands optimize…
Mention is the leading tool for brand and media monitoring, social listening and reputation management for enterprises and…
Missinglettr is a social media scheduler designed for non-creatives. We turn your blog posts or YouTube videos into ready-made…
Node is a private platform that allows brands to have their products sampled and promoted by hundreds of verified…
Nolimit is a technology company focusing on developing online media (especially social media) monitoring and analytic tools to be…
Openweb’s mission is to improve online conversation. As a product company, openweb partners with publishers and brands to build…
At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…
Prunderground.com is a press release distribution service which helps companies publish their announcements through Google news…
Recurpost is a powerful social media management tool that simplifies scheduling, automates posting, and maximizes engagement…
Sms marketing software that makes business texting simple and powerful. We help marketing teams, sales professionals, and growing…
Event planning is complex. We make it simple. Sched is a flexible and easy way for you to plan better events. Forget confusing…
Shareaholic is the world's leading all-in-one content amplification platform that helps grow your website traffic, engagement…
Signal AI is a leading reputation and risk intelligence company helping business leaders make sense of the outside world. Our…
Socialhub is the world's simplest social media management software. Create and schedule postings across platforms faster than…
Sprout social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful…
This profile is no longer active. Follow along on the journey at @sproutsocial on all channels | or learn more at…
Tailwind's mission is to make world-class marketing easy for everyone. We are trusted by over 1,000,000 brands world-wide to help…
Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…
Tribe delivers creator marketing solutions by connecting brands with creators who are ready to become their community. Powered by…
Twibble is the best and most beautiful tool to boost your social engagement on Twitter and increase your followers. It enables…
Showing 288 of 610 — 322 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.