Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Phonexa

Glendale, California, United States

Phonexa is an enterprise-grade tracking software for performance and partner marketing. The phonexa suite is the underlying tech…

4.9 65 reviews Subscription

Piggy

Maarssen, Lithuania

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…

4.9 5 reviews

Postscript

Scottsdale, Arizona, United States

The only sms revenue platform for ecommerce stores. Helping Shopify brands make sms their #1 revenue channel.

4.9 142 reviews Freemium

Primoprint

Corneilus

We specialize in print, design, technology, and outstanding us-based customer service. Primoprint was founded with one goal, to…

4.9

Propensity

Exeter, New Hampshire, United States

Propensity is the only account-based marketing (ABM) platform with contact-level attribution. Easily run omnichannel ABM…

4.9 6 reviews

Publicfast

Wilmington, Delaware, United States

Publicfast is a marketing tool to promote businesses on social media through opinion leaders' social reach. Opinion leaders (or…

4.9 5 reviews

Purplepass Ticketing

San Diego, California, United States

Purplepass is rated as one of the best event ticketing software solutions on the market. Started in 2008, we have grown…

4.9 24 reviews

Qualified

San Francisco, California, United States

Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…

4.9 591 reviews

rampmetrics

San Carlos, California, United States

Rampmetrics helps marketing teams shift from reactive, incomplete reporting to in-depth, actionable marketing insights.

4.9 13 reviews

Rank Me Online

Gurgaon, Haryana, India

We are a team of motivated people from diverse backgrounds aligned to help all kinds of businesses grow in the digital space. We…

4.9 4 reviews

rasa.io

New Orleans

Our newsletters engage your customers through curated content and help build relationships. We give businesses a way to provide a…

4.9 80 reviews

SalesGig

Deer Park, Illinois, United States

Salesgig, a qcss company, is leader in fractional & full-time outsourced sales development; we focus on scheduling sales…

4.9 24 reviews

Semactic

Nivelles Walloon Region, Wallonie, Belgium

Stop drowning in confusing SEO audits. Take action with the semactic platform and get results. Fast. Semactic provides you with a…

4.9 5 reviews

Sequel.io

San Francisco

Your website is your most valuable asset - it's where your brand lives, where your data belongs, and where your audience should…

4.9 20 reviews

SpotRight

Little Rock, Arkansas, United States

Spotright uses social, digital, mobile, and offline data and analytics to remove guesswork from marketing strategy and…

4.9 7 reviews

SproutLoud

Sunrise, Florida, United States

Sproutloud, the leading distributed marketing platform, helps brand-to-local teams effectively market and sell through channel…

4.9 115 reviews

Squeezecmm is an award-winning technology platform that tracks content marketing performance across email, community, social…

4.9 22 reviews Subscription

TruCentive

Palo Alto, California, United States

Trucentive offers a revolutionary approach to sending gifts, rewards, payments, and incentives that deliver more value while…

4.9 53 reviews

Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…

4.9 7 reviews

Warmy

San Francisco, California, United States

Email warm-up & deliverability platform | land in the inbox, not spam Warmy.io is an AI-powered email deliverability platform…

4.9 10 reviews

Wrench.ai

Salt Lake City, Utah, United States

Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…

4.9 16 reviews

xiQ

Redwood City, California, United States

Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…

4.9 45 reviews

YetiText

Lehi, Utah, United States

We help companies connect with more prospects and increase sales through our phone and text messaging tools for business. Using…

4.9 13 reviews

24SevenSocial

Kongsberg, Viken, Norway

We created 24sevensocial back in 2010 with the idea to help companies simplify their marketing efforts and understand the new…

4.8 2 reviews
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Showing 288 of 2,276 — 1,988 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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