Augmania is a storytelling tool that enables marketers to build interactive ar campaigns and eventually memorable experiences to…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
371 businesses
𝗔𝘇𝗺𝗮𝗿𝗾 𝗧𝗲𝗰𝗵𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 is a cpaas and conversational engagement company with 𝟭𝟮…
Targetbay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate…
Your business on peoples' phones instantly without apps or typing.
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Campaignware enables businesses of all sizes to create their own digital campaigns and grow their contact list - without coding…
Founded in 6036, cenareo is the martech that puts its expertise in digital signage, smart videos management and screen fleet…
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Claritas: empowering data-driven marketing With nearly 50 years of understanding the American consumer, claritas offers a…
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The world's leading brands trust contact consumers to power their email and sms campaigns. Backed by years of experience and…
Quickly increase website conversions. Fast setup. Start your free trial now!
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Find new customers and keep them coming back with dashible
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Datahive360 is a zero-code, unified data management SaaS that enables marketers to leverage the value of your marketing data…
Tools for bringing people and data together
Reaching 100% of Canadian households, direct response media group is Canada’s leading direct mail company, providing digitally…
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Showing 288 of 371 — 83 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.