Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…
4.5
123 reviews
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
At ininbox we breathe email marketing. Our mission is to get all of our client’s opt-in email delivered in the inbox. With…
4.5
1 reviews
Invitereferrals: referral marketing software - launch refer a friend giveaway campaign to reach your target audience through word…
4.5
1 reviews
Analytics and automation platform to help you automate tasks and data analysis. Monitor your sites and marketing data across all…
4.5
20 reviews
Usage-based
Create social media content, schedule tweets, posts, pins and messages and post to multiple social networks with intuitive social…
4.5
3 reviews
Latentview analytics is an AI-driven analytics, data engineering, and consulting company that inspires and transforms businesses…
4.5
1 reviews
Leadsquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive…
4.5
205 reviews
Linkody is a backlink management and 24/7 monitoring tool that helps SEO agencies, marketeers, brands, and site owners work on…
4.5
3 reviews
Our two-part solution empowers leading brands with deep, industry-specific social content insights-fueling smarter decisions…
4.5
32 reviews
Search is changing. Digital maps, powerful computers in our pockets, offline sensors - the way in which customers find, choose…
4.5
2 reviews
At locobuzz, we understand the power of meaningful customer interactions. Our platform, integrating AI, machine learning, big…
4.5
17 reviews
Pathlabs (formerly lumenad, now an miq company). For almost a decade, lumenad supported marketers in their paid advertising…
4.5
1 reviews
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
4.5
16 reviews
Manage.com is conversion-optimized mobile marketing company. We specialize in performance- focused ad campaigns, designed to hit…
4.5
1 reviews
Our mission: empower marketers to combine human know-how with the power of predictive intelligence to make better decisions…
4.5
3 reviews
Create content that converts with the blog creator by matcha, the first blogging platform purpose-built for e-commerce. Matcha is…
4.5
4 reviews
Cytech develops mobile solutions that translate business needs into technology. We provide our clients with our expertise in the…
4.5
3 reviews
Next generation social media content intelligence and data analytics for media, brands, and agencies. Supporting TikTok…
4.5
30 reviews
Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including workday, pinterest, lg, and rakuten…
4.5
947 reviews
Mtab is the AI-powered decision intelligence company helping enterprises turn research, operational, and marketing data into…
4.5
1 reviews
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
4.5
84 reviews
Newz group is a media monitoring company that helps you stay in control of your image. We track print, radio, television and…
4.5
1 reviews
Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and…
4.5
10 reviews
Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…
4.5
110 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.