Anaplan is a leading AI-driven scenario planning and analysis platform designed to optimize decision-making in today’s complex…
4.3
13 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…
4.3
512 reviews
Since resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate…
4.3
17 reviews
Smartico is a multi-channel engagement marketing platform. We specialize in gamification & loyalty suite, enabling companies to…
4.3
2 reviews
D-aim is SaaS company focused on predictive and decision-making marketing. D-aim accompanies its customers towards the adoption…
4.3
4 reviews
Relay42 is now supermetrics. All relay42 products and services are part of supermetrics as data activation. Together, we deliver…
4.3
512 reviews
Vloggi is an enterprise-grade video infrastructure platform that helps organisations collect, verify and structure…
4.3
3 reviews
Subscription
When deals are on the line, your content should do more than just show up. Tiled transforms static slides, pdfs, and design files…
4.3
223 reviews
Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…
4.3
122 reviews
Quote-based
Uxarmy is the user research platform helping you to create exceptional customer experiences no matter what stage your product or…
4.3
5 reviews
Usage-based
Rank tracking made easy. • geo-located SEO and AI search rankings, refreshed daily, weekly, or on demand • built for digital…
4.2
19 reviews
Turn conversations into customers. Create and convert more leads with conversation analytics®, AI voice and call tracking…
4.2
46 reviews
Etiya is a leading software company providing customer experience focused AI driven digital transformation with its own…
4.2
3 reviews
The Integrate Demand Ecosystem connects the essential data, technology and consulting services providers marketers need to…
4.2
70 reviews
Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…
4.2
10 reviews
Usage-based
Planning pod is an online software platform built to simplify how professionals and organizations manage events and venues. It…
4.2
17 reviews
Rankwatch is globally recognized as one of the most prestigious names in the digital marketing industry. It has grown at a rapid…
4.2
29 reviews
Recollective is the leading guided discovery platform with a simple mission: to help global brands and agencies bring the…
4.2
12 reviews
Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…
4.2
12 reviews
Esri is the global market leader in geographic information system (gis) software, location intelligence, and mapping. Since 1969…
4.2
3 reviews
Whoisvisiting.com is a simple and effective way to find which companies are visiting your website but not contacting you. Our…
4.2
3 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Botgate is a plug & play (no-code), fully customizable, conversational marketing and sales AI bot focused on boosting B2B & B2C…
4.1
4 reviews
Empower your team to create, innovate, and grow with the dyspatch email builder. Dyspatch is an industry-leading solution for…
4.1
92 reviews
Subscription
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.