Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

610 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

JotURL

Gallarate, Lombardy, Italy

Joturl - product Build your marketing machine - elevate your brand, track leads, and convert more business with the all-in-one…

4.4 12 reviews

Julius with HYPR

New York, New York, United States

Julius by triller is an end-to-end influencer marketing software solution, offering influencer search and discovery, campaign…

4.4 95 reviews

MagicLinks

Los Angeles, California, United States

Magiclinks powers social commerce through an exclusive marketplace for video influencers and the worlds’ leading brands. Our…

4.4 69 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews

MindFire

Irvine

Mindfire is omnichannel marketing technology that proves direct mail ROI. We connect physical mail to digital response-tracking…

4.4 11 reviews

Naytev

San Francisco, California, United States

Naytev is a social media management platform that optimizes the packaging and distribution of your content. While social networks…

4.4 23 reviews

Onclusive

London, England, United Kingdom

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…

4.4 114 reviews

OnlyWire

Chicago, Illinois, United States

Onlywire, llc (www.onlywire.com) is a social media engine that provides publishers, bloggers, and SEO professionals the ability…

4.4 11 reviews

Postblazer

Sydney, New South Wales, Australia

Postblazer is a scheduling app for Facebook and Twitter, that easily allows people to manage multiple social accounts. Quickly…

4.4 7 reviews

Postcron

Córdoba, Argentina

Postcron is the most powerful tool to publish and schedule posts on Facebook, Twitter, LinkedIn and pinterest at the same time…

4.4 38 reviews

Ripl

Seattle, Washington, United States

You’re not a social media expert, and with ripl you don’t have to be. Ripl’s all-in-one app helps you create, schedule, post, and…

4.4 11 reviews

SaaSquatch

Kanata, Ontario, Canada

Yupiq is now referral saasquatch! Referralsaasquatch.com is the customer referral platform for subscription web companies…

4.4 39 reviews

Send2Press

Temecula, California, United States

Send2press newswire, a press release distribution service, provides affordable effective press release writing, targeted news…

4.4 14 reviews

SEO Audit Software

Dhaka, Dhaka Division, Bangladesh

The SEO audit tool are evaluating SEO (search engine optimization) ranking factors & best practice for improving your on page SEO…

4.4 17 reviews

Zuberance

San Carlos, California, United States

Zuberance is the leading social media marketing company focused on brand advocates. Zuberance’s award-winning brand advocacy…

4.4 15 reviews

Ada

Gricignano Di Aversa Caserta, Campania, Italy

L’obiettivo di genesis mobile è alimentare connessioni, relazioni e conversazioni tra brand e utenti. Forniamo strumenti e…

4.3 3 reviews

AdStage

San Francisco, California, United States

We're an sf based SaaS company dedicated to getting marketers information so they can make the best decisions possible (when it…

4.3 95 reviews

Canecto

Lyngby, Capital Region, Denmark

Canecto is cutting-edge predictive analytics for digital initiatives. Discover which actions will grow your online business. We…

4.3 10 reviews

Chmelaeon

Oak Lawn, Illinois, United States

Wealth creation firm, entrepreneur, consultant, innovator, adapter, author overall we can help you in your pursuit of freedom…

4.3 3 reviews

Crowdbabble

Toronto, Ontario

Crowdbabble helps businesses improve social media engagement with their audience through powerful social media analytics and…

4.3 6 reviews

Followthehashtag

Madrid, Madrid, Spain

Followthehashtag is a free Twitter research and analytics tool made for academic / social investigation, business intelligence…

4.3 2 reviews

Get Satisfaction

San Francisco, California, United States

Take your customer-company relationship to a whole new place! Based in San Francisco, get satisfaction is an online community…

4.3 2 reviews

Heepsy

Vizcaya, Pais Vasco, Spain

Heepsy has consolidated its position as one of the leading players in the influencer marketing space. Based in bilbao, Spain…

4.3 16 reviews

Jooicer is a tool for Twitter that helps you to grow your audience. Set your own strategy, using the modules that help you most…

4.3 10 reviews
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Showing 264 of 610 — 346 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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