Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

512 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

IntellaSphere

Bellevue, Washington, United States

Intellasphere is the first-ever marketing system than can amplify your marketing promotions and communications, reach broadly…

4.2 3 reviews

LeadMine

Chennai Tamilnadu, India

Leadmine is powerful lead generation software for any type of business. You can search for business leads from over 200 million…

4.2 40 reviews

Mailtrap

Los Angeles, California, United States

Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…

4.2 10 reviews Usage-based

marketgoo

Madrid, Madrid, Spain

Founded in 2012, marketgoo builds software that helps hosting providers & web presence platforms improve and grow SMB websites…

4.2 21 reviews

Optinmonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin…

4.2 70 reviews

Precise Impression

Minneapolis, United States

Precise impression, llc is a SaaS company based out of minneapolis, mn on a mission to help companies increase online sales…

4.2 5 reviews

Product-led Alliance

San Francisco

Product-led alliance is a global community where everyone from junior product managers to chief product officers can network…

4.2 3 reviews

Recollective

Ottawa, Ontario, Canada

Recollective is the leading guided discovery platform with a simple mission: to help global brands and agencies bring the…

4.2 12 reviews

Repuso

Tel Aviv

Reputation management, made easy. Tl;dr (too long; didn't read): - automatically monitor & collect reviews from all your social…

4.2 7 reviews

Roster

Lehi, Utah, United States

Roster helps e-commerce brands easily manage and engage their ambassadors, affiliates, and influencers-all in one powerful…

4.2 41 reviews

TrueDialog

Austin, Texas, United States

We are an innovative Austin-based communications-as-a-service company that builds technology to power scalable, personalized…

4.2 3 reviews

TUNE

Berlin, Berlin, Germany

Tune's flexible affiliate marketing platform is designed for advertisers who want to build affiliate programs around their unique…

4.2 115 reviews

XGen Ai

New York, New York, United States

We’re transforming ecommerce teams into AI experts. Our mission is to empower ecommerce teams to rapidly, deploy and implement AI…

4.2

Agillic

Copenhagen, Capital Region, Denmark

Agillic a/s (nasdaq first north growth market denmark: agilc) is a danish software company within marketing technology (martech)…

4.1 6 reviews

Akero Labs

New York, New York, United States

Seamlessly connect your digital marketing spend to your enrollment outcomes and visualize the whole student journey so you can…

4.1 4 reviews

Botgate AI

Tallinn, Harju Maakond, Estonia

Botgate is a plug & play (no-code), fully customizable, conversational marketing and sales AI bot focused on boosting B2B & B2C…

4.1 4 reviews

CampaignDrive by Pica9

New York, New York, United States

Campaigndrive by pica9 is a one-stop-shop local marketing platform that helps distributed brands centralize brand assets and…

4.1 17 reviews

GrowSurf

Chicago

Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…

4.1 4 reviews

Marchex

Seattle, Washington, United States

Marchex harnesses the power of AI and conversational intelligence to provide actionable insights aligned with prescriptive…

4.1 182 reviews

RedTrack.io

Vilnius, Vilniaus Apskritis, Lithuania

We're not your average ad tracking platform - we're here to improve your digital marketing and paid ads efforts. With redtrack…

4.1 14 reviews Per user

Stampede

Edinburgh, Scotland, United Kingdom

Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…

4.1 5 reviews
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Showing 264 of 512 — 248 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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