Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

395 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Sendloop

Istanbul, İstanbul, Turkey

No more complex email marketing. Sendloop is the easiest email marketing service. Setup your account in seconds and start sending…

4.3 16 reviews

Taguchi

Melbourne, Victoria, Australia

We're not your typical digital marketing platform; we're pioneers in precision and personalisation. Our patented technology…

4.3 6 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

APSIS One

Malmö, Skåne, Sweden

Your data holds more potential than you think. Apsis one turns customer insights into personalised email and sms experiences -…

4.2 6 reviews

AWeber

Doylestown, Pennsylvania, United States

For over 20 years, aweber has helped 1,000,000+ entrepreneurs and small business owners connect with their prospects and…

4.2 615 reviews

Benchmark Email

St Louis, Missouri, United States

Benchmark helps busy marketers move faster and make a bigger impact with email. Our next-generation platform combines simplicity…

4.2 69 reviews

Dotdigital

London, England, United Kingdom

Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…

4.2 633 reviews

EmailBooster

San Francisco, California, United States

Email & social media marketing on one platform to attract more customers & grow revenue for your business. Emаіlbооѕtеr’ѕ new…

4.2 3 reviews

Email List Verify

Bratislava, Bratislavský Kraj, Slovakia

Verify email addresses * email deliverability * email marketing Since 6009, email list verify has provided businesses and…

4.2 30 reviews

Everest

Boston, Massachusetts, United States

For over 25 years, thousands of the world’s leading brands have relied on validity solutions to achieve end-to-end marketing…

4.2 181 reviews

Gleam

Melbourne

Gleam is a growth marketing platform that helps businesses focus on actions. An action can be whatever you want, an email…

4.2 25 reviews

IntellaSphere

Bellevue, Washington, United States

Intellasphere is the first-ever marketing system than can amplify your marketing promotions and communications, reach broadly…

4.2 3 reviews

Kenscio Email Marketing

Bengaluru, Karnataka, India

Kenscio digital marketing pvt. Ltd. Is India’s leading SaaS company for omnichannel marketing and messaging, delivering…

4.2 9 reviews

LeadOutcome

Atlanta, Georgia, United States

Leadoutcome provides a marketing automation solution everyone can afford. At an unbelievable price point of $39.99 and $59.99 /…

4.2 3 reviews

Mailtrap

Los Angeles, California, United States

Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…

4.2 10 reviews Usage-based

Optinmonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin…

4.2 70 reviews

Raven Tools

San Jose, California, United States

SEO analysis & online marketing software Raven's site auditor quickly analyzes a site to find all of the desktop and mobile SEO…

4.2 151 reviews

RedEye

Farm, United Kingdom

Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…

4.2 66 reviews

SimplyCast

Dartmouth, Nova Scotia, Canada

Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…

4.2 12 reviews

Wicked Reports

Marblehead, Massachusetts, United States

Most marketing attribution tools tell you which clicks converted. Wicked reports tells you where your new customers actually came…

4.2 27 reviews

Agillic

Copenhagen, Capital Region, Denmark

Agillic a/s (nasdaq first north growth market denmark: agilc) is a danish software company within marketing technology (martech)…

4.1 6 reviews

Akero Labs

New York, New York, United States

Seamlessly connect your digital marketing spend to your enrollment outcomes and visualize the whole student journey so you can…

4.1 4 reviews

Campaign Monitor

Nashville, Tennessee, United States

Campaign monitor helps businesses create beautiful, high-performing email campaigns. With powerful automation, segmentation, and…

4.1 680 reviews

Certain

San Francisco, California, United States

Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals…

4.1 45 reviews
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Showing 240 of 395 — 155 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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