Getapp is the recommendation engine small businesses need to make the right software choice. With access to over 2.5 million…
4.0
11 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Goolara, llc is an email marketing software provider that specializes in advanced email marketing systems made easy-to-use. Our…
4.0
1 reviews
Which marketing campaigns and sources generate phone calls and sales? Mediahawk is the market leader in call tracking and…
4.0
4 reviews
Engaging with your clients, customers, and prospects takes a multipronged strategic approach. Nextpage is a total marketing…
4.0
Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…
4.0
8 reviews
Freemium
Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…
4.0
39 reviews
Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…
4.0
1 reviews
Hub’scan is a digital data quality assurance SaaS platform that automatically validates the data collected on your web and mobile…
4.0
1 reviews
Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…
3.9
12 reviews
Contentstack’s data & insights (cdp) enables marketers to unify customer data, generate actionable insights, and orchestrate…
3.9
66 reviews
Launched in 2004, 24-7 press release newswire changed the landscape of the press release distribution industry by offering…
3.8
33 reviews
Alliant is the people-based data partner that helps marketers understand not only what consumers do, but why they do it. By…
3.8
Brandreward is a boutique platform solutions company that offers a variety of proprietary affiliate marketing traffic solutions &…
3.8
2 reviews
Widewail helps businesses of all shapes and sizes manage their online reputation. Through its full suite of powerful review…
3.8
3 reviews
Subscription
Knotch enables content-driven brands to measure and improve digital content performance so they can drive better business…
3.8
3 reviews
The linkdex enterprise SEO platform is delivered as SaaS - software as a service. It's a platform. Not a series of disparate and…
3.8
5 reviews
Schema app is an end-to-end schema markup solution that helps enterprise SEO teams develop a knowledge graph and drive search…
3.8
2 reviews
Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.
3.8
9 reviews
Glasshat takes the guesswork out of growing a business online by helping businesses effortlessly create and put into action…
3.7
3 reviews
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
3.6
122 reviews
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
3.6
122 reviews
Captora is a top of funnel (tofu) platform that helps you target, launch and optimize high-performing campaign portfolios at…
3.5
2 reviews
Email and sms marketing automation software that allows you to deliver automated, relevant, and timely messages aligned with…
3.5
2 reviews
Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…
3.5
1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.