Category

Account-Based Marketing Software

Software for identifying, prioritising and marketing to named accounts using intent data, predictive scoring and coordinated multi-channel outreach.

52 businesses

ocean.io

San Francisco, California, United States

B2B GTM teams use ocean.io's prospecting data platform to find accounts and contacts no one else can. No matter how specific the…

3.9 4 reviews

AdDaptive Intelligence

Waltham, Massachusetts, United States

Addaptive intelligence is the leading provider of account-based advertising and analytics. Deploying display, native, video, ctv…

3.5 1 reviews

Intentdata.io, inc. Is a woman-owned marketing technology firm that provides third-party intent data to enhance clients' demand…

3.5 1 reviews

LiveIntent

New York, New York, United States

Liveintent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with…

3.4 15 reviews

AccountInsight

London, England, United Kingdom

Accountinsight helps you put your B2B ads in front of the companies that matter most - even when their teams are working…

Unrated

Celsius ABM Platform

Sophia Antipolis, Provence-Alpes-Côte D'azur, France

Celsius gkk international is part of wpp, the world’s largest advertising group (nasdaq: wppgy). We offer the world's leading…

Unrated

Darwin CX

Toronto, Ontario, Canada

Revolutionizing subscription management for a digital-first world Darwin cx is the leading platform for subscription lifecycle…

Unrated

Deepintent

New York, New York, United States

Deepintent is the leading healthcare demand-side platform (dsp), purpose-built to help marketers plan, activate, and optimize…

Unrated

FusionGrove Platform

London, England, United Kingdom

Most B2B sales leaders face the challenges of pipeline expansion and quota attainment. Fusiongrove is the data-driven sales…

Unrated

Intandemly

Hyderabad, Telangana, India

Intandemly technologies, established in 2017 and based in hyderabad, India, is a leading revenue pipeline partner for B2B SaaS…

Unrated

IntelCues

Chennai, India

Intelcues identifies companies that match the ideal customer profile of your products & services and offers key insights on…

Unrated

KABOOM ABM

Gurgaon, Haryana

Dotconverse is asia's leading managed tech powered B2B marketing agency. We are trusted by fortune-grade brands to empower their…

Unrated

Keen Decision Systems

Research Triangle Park, North Carolina, United States

Keen decision systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing…

Unrated

Maestro ABM

Wilmington, Delaware, United States

Maestro is ABM SaaS to help companies to sell to enterprises and target accounts through the ABM process with personalized each…

Unrated

NextRoll

San Francisco, California, United States

Nextroll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted…

Unrated

Openthrive

Bengaluru, Karnataka, India

We design website and commerce experiences. From desktop, tablet, and mobile to a modern and seamless customer experience on…

Unrated

Pathmonk

Düsseldorf

Most websites convert less than 1% of their traffic, meaning they’re losing many opportunities from their inbound efforts. They…

Unrated

Primer (Sayprimer.com)

San Francisco, California, United States

Primer unlocks B2C-level targeting and activation for B2B marketers. Precision targeting, better leads, and more efficient spend…

Unrated

ProjectMark

San Francisco, California, United States

Projectmark (aka project mark) is the CRM built for the construction industry. Our platform empowers teams to be more productive…

Unrated
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These vendors sell the infrastructure behind account-based marketing: tools that let you name the specific companies you want as customers, watch for signals that those companies are in a buying cycle, and then run coordinated campaigns — display ads, personalised web pages, email, direct mail — aimed at the actual people inside those accounts rather than at anonymous form-fills. Once in place, marketing stops measuring itself on lead volume and starts measuring account engagement: who at the target company is reading what, which departments are showing up, and whether the account as a whole is moving toward a buying decision. Sales gets a different kind of handoff — not a name and email address, but a picture of an account's activity across multiple contacts.

People go looking for this when the usual lead-gen approach has stopped matching how their business actually sells. That's typically a company with a defined, finite list of accounts it needs to win — often enterprise or complex B2B deals with several stakeholders — where inbound leads keep arriving from companies that were never going to buy, while the accounts that matter show no engagement at all until a deal is already half-lost to a competitor. Sales and marketing start arguing about lead quality, deals stall because only one buyer at the account was ever contacted, and nobody can say which target accounts are actively researching the company versus which have gone quiet.

The products differ mainly in how much of the problem they take on. Some are purely data providers, supplying intent or firmographic signals that you feed into your own CRM or marketing automation platform; others are full orchestration platforms that also build the ad campaigns, personalise the web experience and manage the workflow end to end. Predictive and AI-scoring vendors focus on telling you which accounts to prioritise; advertising-led platforms focus on reaching the people at those accounts wherever they browse. When comparing them, look at what signals they actually use (intent, technographic, engagement, or self-reported), how deep the integration goes with the CRM and marketing automation you already run, how many accounts and contacts the pricing model assumes, and how much strategic setup — segmentation, messaging, channel selection — is left for your team to do versus handled by the platform.

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