Since 2005, madison logic has empowered the largest and fastest-growing companies to convert their best accounts faster. Madison…
Category
Account-Based Marketing Software
Software for identifying, prioritising and marketing to named accounts using intent data, predictive scoring and coordinated multi-channel outreach.
52 businesses
Pfl delivers authentic moments through data-driven, automated direct mail. We bring the measurement, personalization, and…
B2B GTM teams use ocean.io's prospecting data platform to find accounts and contacts no one else can. No matter how specific the…
Addaptive intelligence is the leading provider of account-based advertising and analytics. Deploying display, native, video, ctv…
Intentdata.io, inc. Is a woman-owned marketing technology firm that provides third-party intent data to enhance clients' demand…
Liveintent, one of the world’s largest people-based marketing platforms, connects 2,500 publishing and advertising brands with…
Aberdeen strategy & research, a division of spiceworks ziff davis, with over three decades of experience in independent, credible…
Accountinsight helps you put your B2B ads in front of the companies that matter most - even when their teams are working…
Advertaze, the pioneers of personalized recruitment advertising (for HR) and account-based advertising (for demand gen)…
Celsius gkk international is part of wpp, the world’s largest advertising group (nasdaq: wppgy). We offer the world's leading…
Revolutionizing subscription management for a digital-first world Darwin cx is the leading platform for subscription lifecycle…
Deepintent is the leading healthcare demand-side platform (dsp), purpose-built to help marketers plan, activate, and optimize…
Most B2B sales leaders face the challenges of pipeline expansion and quota attainment. Fusiongrove is the data-driven sales…
Intandemly technologies, established in 2017 and based in hyderabad, India, is a leading revenue pipeline partner for B2B SaaS…
Intelcues identifies companies that match the ideal customer profile of your products & services and offers key insights on…
Dotconverse is asia's leading managed tech powered B2B marketing agency. We are trusted by fortune-grade brands to empower their…
Keen decision systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing…
Most GTM teams are feeding their AI and sales reps the same broken signals - pricing page views, form fills, and identity data…
Maestro is ABM SaaS to help companies to sell to enterprises and target accounts through the ABM process with personalized each…
Nextroll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted…
We design website and commerce experiences. From desktop, tablet, and mobile to a modern and seamless customer experience on…
Most websites convert less than 1% of their traffic, meaning they’re losing many opportunities from their inbound efforts. They…
Primer unlocks B2C-level targeting and activation for B2B marketers. Precision targeting, better leads, and more efficient spend…
Projectmark (aka project mark) is the CRM built for the construction industry. Our platform empowers teams to be more productive…
Showing 48 of 52 — 4 more to see.
These vendors sell the infrastructure behind account-based marketing: tools that let you name the specific companies you want as customers, watch for signals that those companies are in a buying cycle, and then run coordinated campaigns — display ads, personalised web pages, email, direct mail — aimed at the actual people inside those accounts rather than at anonymous form-fills. Once in place, marketing stops measuring itself on lead volume and starts measuring account engagement: who at the target company is reading what, which departments are showing up, and whether the account as a whole is moving toward a buying decision. Sales gets a different kind of handoff — not a name and email address, but a picture of an account's activity across multiple contacts.
People go looking for this when the usual lead-gen approach has stopped matching how their business actually sells. That's typically a company with a defined, finite list of accounts it needs to win — often enterprise or complex B2B deals with several stakeholders — where inbound leads keep arriving from companies that were never going to buy, while the accounts that matter show no engagement at all until a deal is already half-lost to a competitor. Sales and marketing start arguing about lead quality, deals stall because only one buyer at the account was ever contacted, and nobody can say which target accounts are actively researching the company versus which have gone quiet.
The products differ mainly in how much of the problem they take on. Some are purely data providers, supplying intent or firmographic signals that you feed into your own CRM or marketing automation platform; others are full orchestration platforms that also build the ad campaigns, personalise the web experience and manage the workflow end to end. Predictive and AI-scoring vendors focus on telling you which accounts to prioritise; advertising-led platforms focus on reaching the people at those accounts wherever they browse. When comparing them, look at what signals they actually use (intent, technographic, engagement, or self-reported), how deep the integration goes with the CRM and marketing automation you already run, how many accounts and contacts the pricing model assumes, and how much strategic setup — segmentation, messaging, channel selection — is left for your team to do versus handled by the platform.