Sector

Sales Software

For companies trying to run sales as a repeatable process rather than guesswork: CRM, quoting, contracts, dialling, coaching and pipeline tools compared side by side.

20 businesses

Pobuca Connect

London, England, United Kingdom

Pobuca, the customer experience (cx) company. We offer a customer data platform & CRM for brands and retailers that helps them…

5.0 1 reviews

Pobuca Experience Cloud

London, England, United Kingdom

Pobuca, the customer experience (cx) company. We offer a customer data platform & CRM for brands and retailers that helps them…

5.0 1 reviews

SanityOS

Silverston, United Kingdom

We build highly scalable, easily maintainable bespoke software for organisations that mean business! Our journey into software…

5.0 1 reviews

theCRM

Banbury, England, United Kingdom

CRM-UK is a software company that has delivered significant results for many happy customers over almost two decades of…

5.0 5 reviews

arkflux

Peterborough, United Kingdom

We offer brands the ability to connect, analyse and act upon their customers and employees online behaviour feedback and…

4.8 12 reviews

Inforgen

Peebles, Scotland, United Kingdom

At inforgen we specialise in web-based business management software for the mid market. Inforgen can help you transform the way…

4.8 2 reviews

Zint

London, England, United Kingdom

Just the competitive advantage you’ve been looking for. Our ever-evolving, next-generation business development platform…

4.8 18 reviews

Easy Simple CRM

London, England, United Kingdom

Easy, simple, cloud CRM Easy simple CRM is a nice simple, low price CRM giving you the essential features you need for your…

4.7 3 reviews

Kluster

London, England, United Kingdom

Kluster is the leading revenue analytics and forecasting platform for scaling technology businesses. We help revenue leaders hit…

4.7 63 reviews

CloudApps

Winnersh, England, United Kingdom

Empowering leaders with predictive AI and behavioural science to grow revenue. Thanks to cloudapps, our customers are increasing…

4.5 22 reviews

Affino CRM

London, England, United Kingdom

Affino unified business platform The unified business platform for media, publishing, events, membership and professional…

4.3 2 reviews

Capsule

Manchester, England, United Kingdom

Capsule was launched in 2009 following the founders' frustration with existing CRM services that were either overly simplistic or…

4.3 88 reviews

FLG

Padiham, England, United Kingdom

The biggest problem with most crms They’re complicated. They demand you change the way you work. They struggle to handle scale…

4.3 2 reviews

KulaHub

Harrogate, England, United Kingdom

Kulahub is a fully integrated set of CRM and marketing tools rarely found all in one system, without the need to export data or…

4.3 2 reviews

OpenCRM

Richmond, England, United Kingdom

Our advanced, fully featured CRM software is easy to use and intuitive with a familiar interface and powerful features. We also…

4.3 33 reviews

sales-i

Solihull, England, United Kingdom

Sales-I is now part of sugarai. Following the recent acquisition by sugarai, the combination of sugar’s technology and the…

4.3 137 reviews

webCRM

Nottingham, England, United Kingdom

Webcrm is one of the most experienced providers of web-based customer relationship management and is continuously working on…

4.3 2 reviews

Wyvern Magic

Ely, England, United Kingdom

Wyvern dm is a leading direct marketing services company dedicated to making the lives of marketers easier and more profitable…

4.2 4 reviews

BuddyCRM

Walsall, England, United Kingdom

Buddycrm is a sales management tool built by sales professionals, for sales professionals. The team behind buddycrm were…

4.0 1 reviews

Gold-Vision

Northampton, England, United Kingdom

Gold-vision CRM is a highly configurable, user-friendly customer relationship management (CRM) platform designed to unify and…

4.0 3 reviews

These are the vendors that build the tools sales teams use to actually run a deal: logging calls and emails against an account, moving an opportunity through defined stages, generating a quote, turning that quote into a contract, getting it signed, and reporting on what's in the pipeline versus what's likely to close. Bring one of these in and the concrete change is that a rep's next action, and a manager's view of the business, comes from a system rather than a spreadsheet, a shared inbox, or memory. Some of these tools also sit on top of that data — dialling numbers automatically, listening to calls, arming reps with competitor talk tracks — so the work of prospecting and objection-handling gets faster or more consistent rather than left to individual skill.

People go looking for this when the selling process has outgrown ad hoc tracking: deals are being lost or forgotten because nobody can see where they stand, quotes take days to turn around because pricing lives in someone's head, contracts sit unsigned in email threads, reps spend more time on data entry and paperwork than talking to prospects, and forecasts to the board are really just guesses because the underlying data in the CRM is stale or incomplete. Often there's already a CRM in place and it isn't the problem being solved so much as the thing everything else needs to connect to.

The providers split roughly into full platforms that try to own the whole process — CRM, quoting, contracts and e-signature bundled together — and specialists that do one part of it well and expect to plug into whatever CRM you already run. Some compete on breadth (one system of record for the whole revenue team), others on depth in a single job, like contract redlining or auto-dialling logic, or on the AI layer they add for call analysis and coaching. When comparing them, look at how deeply they integrate with your existing stack rather than requiring you to replace it, whether pricing is per seat or per document/transaction, how much setup and admin time they demand before a rep sees any benefit, and whether the vendor is built for self-serve SMB use or for the procurement and customisation cycle of a larger enterprise deal — the wrong fit on that last point shows up quickly as shelfware.

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