Anytrack is a powerful tool that instantly, track and syncs any conversion data source with your favorite analytics platforms…
4.3
2 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Blueshift, headquartered in San Francisco, enables brands to automate and personalize engagement across every marketing channel…
4.3
215 reviews
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
4.3
147 reviews
SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…
4.3
359 reviews
Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…
4.3
42 reviews
Genoo, llc, a software as a service (SaaS) offering targeted at small-to-midsize businesses, delivering smart and full featured…
4.3
31 reviews
Maileon is a people-focused team that builds smart software and real relationships. We help marketers everywhere level up their…
4.3
3 reviews
Marketsnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many…
4.3
5 reviews
Netmera unifies customer data and AI-powered omnichannel engagement in a single platform. Marketing managers, product owners, and…
4.3
15 reviews
Nolimit is a technology company focusing on developing online media (especially social media) monitoring and analytic tools to be…
4.3
3 reviews
We deliver enterprise-grade direct mail automation with automated workflows and deep integration & analytics--all in a…
4.3
5 reviews
Retention science is the best way to target, engage and retain your customers. Our data-driven, SaaS-based retention marketing…
4.3
14 reviews
Easy to use, powerful and affordable email marketing application. Sender allows you manage your contact lists, create your…
4.3
33 reviews
Usage-based
No more complex email marketing. Sendloop is the easiest email marketing service. Setup your account in seconds and start sending…
4.3
16 reviews
We're not your typical digital marketing platform; we're pioneers in precision and personalisation. Our patented technology…
4.3
6 reviews
From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…
4.3
98 reviews
Your data holds more potential than you think. Apsis one turns customer insights into personalised email and sms experiences -…
4.2
6 reviews
For over 20 years, aweber has helped 1,000,000+ entrepreneurs and small business owners connect with their prospects and…
4.2
615 reviews
Clutch is a behavioral operating platform built for high-frequency commerce. Most platforms are built to observe. Clutch is built…
4.2
16 reviews
Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…
4.2
633 reviews
Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…
4.2
56 reviews
Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…
4.2
56 reviews
The Integrate Demand Ecosystem connects the essential data, technology and consulting services providers marketers need to…
4.2
70 reviews
Optinmonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin…
4.2
70 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.