Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

201 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Olapic

New York, New York, United States

Let your customers tell your story. With olapic, you can collect, curate, create and activate visual content, driving brand…

Unrated

Optiin

Hawthorne

Super fast and modern drag and drop marketing web funnel builder for small and medium sizes businesses. Build Highly SEO…

Unrated

Packhelp

Warszawa, Mazovia, Poland

Personalizowane opakowania I pudełka z twoim nadrukiem od 0,84 zł za sztukę zamówienia już od 90 szt.

Unrated

Panashi Technology Solutions

Dubai, United Arab Emirates

Automate your payments and services with the help of our kiosk solutions. Panashi provide end to end solution including kiosk…

Unrated

PenPath

St Louis, Missouri, United States

The leading business intelligence platform for ecommerce and dtc brands. We automate analysis and surface growth opportunities…

Unrated

Persollo

Sydney Streets, New South Wales, Australia

Persollo is a new generation data-driven tech company that specialises in sales conversion through instant checkout technology…

Unrated

Pixelfy

New York, New York, United States

Get digital done right! Whether you are pushing a product or service, there are a wide range of profitable and worthwhile…

Unrated

PixFizz

London, England, United Kingdom

Pixfizz provides happy customers worldwide since 2009, a fully-hosted ecommerce platform comprising of a design tool, CMS and…

Unrated

PlatformCore

Paris, Île-De-France, France

Platformcore is a platform where you can manage a whole digital strategy. The purpose is to integrate every online platforms (and…

Unrated

Popconvert

São Paulo, Brazil

A popconvert é um software que inova na captação de leads, criando uma base de inscritos fresca e qualificada, para aumentar a…

Unrated

Prelaunch.com

New Ark, Delaware, United States

Prelaunch.com is a product validation platform designed to validate real market interest and purchase intent before spending a…

Unrated

QuitSnap Blue

Warszawa, Mazovia, Poland

Quitsnap blue is an effect. It's the effect of creators' knowledge, experience and creativity. As all our products and tools…

Unrated

Retention Rocket

San Diego, California, United States

We’re a stellar team that wants to make retention marketing simpler and more profitable for leading ecommerce retailers.

Unrated

Salesfire

Middlesbrough, England, United Kingdom

Salesfire combines AI and customer data to help businesses identify more shoppers, deliver highly accurate retargeting, and…

Unrated

Social Native

Los Angeles

Let your customers tell your story. With olapic, you can collect, curate, create and activate visual content, driving brand…

Unrated

Socioh

Portland, Oregon, United States

No more awkwardly cropped images, unattractive white bars, and lack of messaging. Elevate your dpa creatives and performance…

Unrated

Spitche

Barcelona, Cataluna, Spain

Meltinlab is a European-based media and annual e-commerce and digital marketing summit by spitche. Since its creation, meltinlab…

Unrated

Stella From Demand IQ

Denver, Colorado, United States

Demand iq is the AI crew that gives residential contractors superpowers. We help roofing, hvac, solar, windows, siding, and…

Unrated

SYNQY

Pleasant Hill, California, United States

Synqy's enhanced product listings are a new type of advertising designed to replace or complement your existing retail media…

Unrated

Taggd

Melbourne, Victoria, Australia

Taggd works with some of the biggest and most exciting global fashion and accessory brands to create powerful ecommerce…

Unrated

tapCLIQ

Philadelphia, United States

Tapcliq delivers intelligent engagement automation solutions for businesses enabling them to learn customer intent and drive…

Unrated

TITANPush

Autonomous City Of Buenos Aires, Argentina

Titanpush helps ecommerce businesses worldwide increase sales and improve customer engagement through AI-driven personalization…

Unrated

Trafficmanager is a fully customizable affiliate tracking and management software built for performance marketers worldwide. We…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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