Mumara is a multipronged suite of SaaS products for digital marketing automation and customer relationship management. The year…
4.5
19 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
4.5
84 reviews
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
4.5
173 reviews
Subscription
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
Pathfinder is like adding a world-class marketing employee to the team - all built into an easy-to-use Shopify app. Merchants get…
4.5
1 reviews
Promio is an all-in-one local marketing system that guarantees more revenue in 90 days or less. It delivers all the marketing…
4.5
1 reviews
Rainfocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data…
4.5
14 reviews
Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your…
4.5
37 reviews
Robly is a fast-growing remote start-up. At robly, our ultimate goal is to use automation to help small businesses market…
4.5
909 reviews
Subscription
Roistat is a marketing analytics SaaS platform that provides >40 metrics on marketing performance in regard to sales. Roistat’s…
4.5
1 reviews
Rule, founded in 2007 in stockholm, with the aim of making digital communication smarter and easier. Since then, communication…
4.5
2 reviews
Sendoso is the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals…
4.5
872 reviews
Smarketing cloud is a unified customer platform for sales & marketing teams. Run email, sms, social, ads and more all from one…
4.5
1 reviews
We provide a seamlessly integrated all in one omni-channel marketing solution that enables organizations to engage in…
4.5
1 reviews
Streampage helps businesses of any size and industry build and strengthen trustworthy customer relationships in the digital…
4.5
2 reviews
Swift digital is Australia's leading marketing automation platform. Catering to the unique needs of governmental bodies at all…
4.5
13 reviews
With customers all over the globe, symplify is the leader in cross-channel marketing automation for marketers and CRM teams. We…
4.5
30 reviews
Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…
4.5
1 reviews
Usermost stands at the confluence of pioneering AI & machine learning technologies and advanced user engagement solutions. With…
4.5
2 reviews
Acquired in 2022, vision6 is now a constant contact company. Vision6 by constant contact is an iso27001:2022 certified email &…
4.5
13 reviews
Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…
4.5
4 reviews
Webengage is an advanced customer data and engagement platform helping consumer brands achieve higher lifetime value and…
4.5
268 reviews
Trusted by over 10,000 businesses world-wide, activetrail is an easy and intuitive marketing automation platform. Activetrail’s…
4.4
12 reviews
Restaurant marketing platform. Cdp to collect, clean, and centralize guest data. AI-powered marketing automation and reputation…
4.4
6 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.