Fera is a reviews app for Shopify, wix, big cartel, bigcommerce and other ecommerce platforms that lets you earn more trust from…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
201 businesses
Your e-commerce growth partner - We will increase your revenue from existing web traffic by optimizing your website using…
Flocktory is a lead generation, monetization, and personalization platform with in-house development. Our products help users…
Fortvision is a one-stop shop to improve all your sales and marketing KPIs using marketing automation and web personalization…
Groovejar helps entrepreneurs increase revenue, email sign ups, and sales online. You'll have access to a wide range of website…
Gushcloud is a global creator and ip management and licensing company powered by AI.
Heybooster generates personalized insights to maximize your revenue. Heybooster is the AI-powered analytics platform for…
Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…
The next generation of print tech. Print better, faster, and smarter through our all-in-one cloud based platform. Ink cloud is a…
Interfunnels enables your business to jump-start and grow online. It is a cloud-based turnkey software for sales funnel building…
Jentis is the European platform for server-side tracking and modern, privacy-compliant tag management. We help companies capture…
Kinnek is the champion for small businesses. We're passionate about making small business owners' lives easier by bringing…
Discover, visualize and use social content and data through one powerful platform. With the livereach® social cloud, brands…
Lootly is a customer retention and acquisition platform that helps e-commerce brands increase repurchase rates, increase LTV, and…
Loystar provides an digital loyalty & commerce platform that enables merchants sell and keep their customers.
Lucky cart in 3 figures means every day: 2 million receipts collected, 18.5 million ultra-personalized offers ready, and 90%…
About placewise placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3…
Meruki provides social media analytics for tv channels, news channels, ecommerce, bloggers, campaign managers, event organizers…
In a world of closed ecosystems and rising customer expectations, navistone helps growth-minded marketers break through the…
Neo mlm software | customized mlm solutions for modern network marketing At neo mlm software, we specialise in delivering mlm…
Now interact is an AI-driven decisioning platform that helps brands understand visitor behaviour and intent, taking the right…
Company: nowdocs Products: nowprint -print industry web to print solution -business process management solutions -document…
Grow new revenue from existing traffic. Rapid market changes are opening up vast opportunities for e-commerce revenue growth: AI…
Change the way you think about attribution and affiliate marketing! Odyssey offers advertisers and content publishers insights…
Showing 168 of 201 — 33 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.