Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

201 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Fera

Sheridan, Wyoming, United States

Fera is a reviews app for Shopify, wix, big cartel, bigcommerce and other ecommerce platforms that lets you earn more trust from…

Unrated Freemium

FinestShops

Vaughan, Ontario, Canada

Your e-commerce growth partner - We will increase your revenue from existing web traffic by optimizing your website using…

Unrated

Flocktory

Jakarta, Indonesia

Flocktory is a lead generation, monetization, and personalization platform with in-house development. Our products help users…

Unrated

FORTVISION

New York, United States

Fortvision is a one-stop shop to improve all your sales and marketing KPIs using marketing automation and web personalization…

Unrated

GrooveJar

Boston, Massachusetts, United States

Groovejar helps entrepreneurs increase revenue, email sign ups, and sales online. You'll have access to a wide range of website…

Unrated

Gush Cloud

Singapore, Singapore

Gushcloud is a global creator and ip management and licensing company powered by AI.

Unrated

heyBooster

London

Heybooster generates personalized insights to maximize your revenue. Heybooster is the AI-powered analytics platform for…

Unrated

influencerIMPACT

London, England, United Kingdom

Mmi provides media insights and online retail analytics for the beauty industry. Our heritage dates back to the 1980’s when we…

Unrated

Ink Cloud

Santa Monica

The next generation of print tech. Print better, faster, and smarter through our all-in-one cloud based platform. Ink cloud is a…

Unrated

InterFunnels

Birmingham, England, United Kingdom

Interfunnels enables your business to jump-start and grow online. It is a cloud-based turnkey software for sales funnel building…

Unrated

JENTIS

Vienna, Wien, Austria

Jentis is the European platform for server-side tracking and modern, privacy-compliant tag management. We help companies capture…

Unrated One-time

Kinnek

New York, New York, United States

Kinnek is the champion for small businesses. We're passionate about making small business owners' lives easier by bringing…

Unrated

Livereach Command Center

Münster, Nordrhein-Westfalen, Germany

Discover, visualize and use social content and data through one powerful platform. With the livereach® social cloud, brands…

Unrated

Lootly

Orlando, Florida, United States

Lootly is a customer retention and acquisition platform that helps e-commerce brands increase repurchase rates, increase LTV, and…

Unrated

Loystar

Accra, Ghana

Loystar provides an digital loyalty & commerce platform that enables merchants sell and keep their customers.

Unrated

Lucky Cart

Paris, Île-De-France, France

Lucky cart in 3 figures means every day: 2 million receipts collected, 18.5 million ultra-personalized offers ready, and 90%…

Unrated

Mall Performance Cloud

Trondheim, Trøndelag, Norway

About placewise placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3…

Unrated

Meruki provides social media analytics for tv channels, news channels, ecommerce, bloggers, campaign managers, event organizers…

Unrated

Navistone

Cincinnati, Ohio, United States

In a world of closed ecosystems and rising customer expectations, navistone helps growth-minded marketers break through the…

Unrated

Neo MLM Software

Tirur, Kerala, India

Neo mlm software | customized mlm solutions for modern network marketing At neo mlm software, we specialise in delivering mlm…

Unrated

Now Interact

Stockholm, Stockholm, Sweden

Now interact is an AI-driven decisioning platform that helps brands understand visitor behaviour and intent, taking the right…

Unrated

NowPrint

North Mankato, Minnesota, United States

Company: nowdocs Products: nowprint -print industry web to print solution -business process management solutions -document…

Unrated

Obviyo

Boca Raton, Florida, United States

Grow new revenue from existing traffic. Rapid market changes are opening up vast opportunities for e-commerce revenue growth: AI…

Unrated

Odyssey Attribution

Amsterdam, Noord-Holland, Netherlands

Change the way you think about attribution and affiliate marketing! Odyssey offers advertisers and content publishers insights…

Unrated
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Showing 168 of 201 — 33 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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