Cronberry is an intelligent marketing automation platform that offers a comprehensive solution for SME/SMB owners to manage their…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
390 businesses
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Powerful, next generation marketing automation solutions to drive leads, sales and ensure customer success. Saglus offers…
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Sales-push.com : intelligent marketing services, starting $99. We offer affordable, full service "digital marketing" for small to…
Firecart.io is an all in one e-commerce marketing automation software. Features include email marketing, sms marketing, referral…
Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…
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Pharma marketing has a $7 billion problem according to mckinsey's 2025 analysis of 100+ pharmaceutical companies revealed $7…
Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…
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Create social media content, schedule tweets, posts, pins and messages and post to multiple social networks with intuitive social…
Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…
Leadsquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive…
Liana technologies is an international company specialized in digital marketing and communication software. Our clients are…
For the past 10 years, limber has been helping companies to structure and manage their advocacy marketing approach. Our approach…
Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business…
An industry certified and genuine dialogue solution marketingplatform ensures that your communications are received, home…
At mobilozophy, we specialize in API-driven marketing automation software that empowers businesses to deliver hyper-personalized…
Mobit is a unique mobile messaging and marketing automation platform that combines the power and ubiquity of sms and mms, the…
Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…
Showing 144 of 390 — 246 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.