Targetbay is the all-in-one marketing and customer engagement suite designed for ecommerce businesses looking to accelerate…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Empower your digital team with instant access to industry-specific UX insights. Improve ROI on your UX projects and increase…
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Building the first ever autopilot mode for influencer marketing. Powerful, end-to-end automated workflows that empower brands to…
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Chicory is the leading contextual advertising platform for cpg & grocery. We specialize in reaching consumers in active mindsets…
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Decisions made from dashboards are no better than a random guess.
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Cloudengage empowers you to create and nurture your community. We do this by creating elegant, scalable, cutting edge and highly…
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98% of your Shopify visitors leave without buying. Cooee uses real-time intent AI to change that - without discounting your way…
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Netconcepts is a leading SEO and digital marketing firm headquartered in Miami and a distributed team spanning 5 countries…
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Creatively squared is a visual content production platform for modern marketing teams. Companies like p&g, unilever, heineken and…
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Customervox helps growth-focused ecommerce brands drive more sales by enabling personalized & relevant touchpoints with your…
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Bridgeline digital provides solutions that transform how brands interact with their customers. Bridging the gaps between…
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Distil is an AI-driven data and analytics platform that turns raw data into business intelligence. From uncovering your best…
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Divvit is a multi-channel marketing attribution platform built for ecommerce. With divvit you’ll be able to: - know which…
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Dragonfly AI is the world’s smartest creative testing platform, powered by a patented biological algorithm that simulates how the…
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The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…
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Dyrect is the world’s first AI-powered warranty & after-sales experience platform, built to help consumer brands turn…
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Eber is a leading provider in the realm of loyalty solutions, our first-class technology enables seamless management of loyalty…
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Edventure promotions specializes in curating the ideal promotion experience. Our company is built on creating high impact…
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### just a few numbers Repeat customers refer 50% more people and referred customers are 4 times more likely to now place an…
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Are you looking for a way to simplify your print procurement process and save money on print jobs? Our print…
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Enalito delivers cross-channel marketing orchestration to enable retailers and brands to engage with their customers across all…
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Exchange solutions is a cloud-based loyalty platform management company that delivers personalized loyalty solutions to B2C and…
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Eventgroove, the one-stop integrated SaaS platform for events and fundraisers is pioneering a radical customer-centric approach…
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Acquired by britelite immersive (3q63), fabl is a rich media, cloud-based platform that streamlines the production of visually…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.