Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

390 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

FixYourFunnel

Lehi, Utah, United States

Fix your funnel provides a critical integration with infusionsoft to help businesses communicate with prospects and customers…

4.6 8 reviews

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

The go-to marketing platform for event promoters. Hive gives you the ability to easily create revenue-generating campaigns built…

4.6 22 reviews

Hull

Atlanta, Georgia, United States

Hull was acquired by bird on March 30th, 2021

4.6 41 reviews

Kulea.ma

Milton Keynes, England, United Kingdom

Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re…

4.6 22 reviews

NGrow

Claymont, Delaware, United States

We automate user engagement for web and mobile apps-so you don’t have to lift a finger (well, maybe one). 🚀 1-hour setup 📈 150%…

4.6 4 reviews

OneSignal

San Mateo, California, United States

Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…

4.6 432 reviews

Pinpointe

Pleasanton

Pinpointe’s cloud-based email marketing system empowers business (“B2B”) marketers to target and personalize their communications…

4.6 32 reviews

Resulticks

Bellevue, Washington, United States

Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…

4.6 9 reviews

Ryzeo

Palm Beach Gardens, Florida, United States

Full service behavioral marketing solution provider, helping ecommerce companies turn more of their hard earned traffic to…

4.6 16 reviews

SendX

Wilmington County Of New Castle, Delaware, United States

At sendx, we’re passionate about making email marketing simple, affordable, and highly effective. Our platform empowers B2B…

4.6 32 reviews

Solitics

Tel Aviv

Solitics is the reason your platform just got 10x more engaging. We help igaming, online trading and digital banking platforms…

4.6 14 reviews

Talon.One

Berlin, Berlin, Germany

Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…

4.6 19 reviews

TrenDemon

Netanya, Israel

Trendemon is a web personalization & account-based marketing orchestration solution - A goal-based journey orchestration platform…

4.6 62 reviews

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

Aimbase

St. Louis, Missouri, United States

It's time to take a strategic approach to marketing automation with aimbase's full-cycle marketing platform. Aimbase® is a…

4.5 1 reviews

Amplispot

New York, New York, United States

Amplispot is the mobile-first company communications platform, used by organizations to increase productivity and empower…

4.5 1 reviews

Base

Kfar Saba, Israel

Base is creating the AI engagement os for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the…

4.5 25 reviews

Braze

New York, New York, United States

Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…

4.5 566 reviews

Carts Guru

Barcelona, Catalonia, Spain

Automatically target customers based on how they interact across all channels: email, sms, Facebook messenger. Recover abandoned…

4.5 1 reviews

CleverTap

San Francisco, California, United States

Clevertap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value…

4.5 320 reviews

Colligso Mailin

Sunnyvale, California, United States

Notice: as of jan 2026, colligso has ceased its operations. Colligso enables businesses to grow profits by helping them to…

4.5 1 reviews

Connectif

Murcia, Murcia, Spain

🚀 turn ideas and insights into action with AI-powered automation. Our mission is to unlock a world of possibilites for ecommerce…

4.5 1 reviews

Convertr

London, England, United Kingdom

Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams…

4.5 5 reviews
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Showing 120 of 390 — 270 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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