Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

201 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Instasent

Madrid

Instasent helps dtc & ecommerce brands connect with their customers through targeted, data-driven sms campaigns ๐Ÿ“ฒ. Built forโ€ฆ

4.1 7 reviews

Kangaroo Rewards

Montreal, Quebec, Canada

Attract, keep, connect and grow customer loyalty with kangaroo rewards' software solution. Empowering businesses everywhere toโ€ฆ

4.1 14 reviews

Smile.io

Waterloo

We believe that sustainable growth is possible for every commerce business. By providing easy-to-use loyalty programs that helpโ€ฆ

4.1 14 reviews Freemium

Design'N'Buy

Dallas, Texas, United States

At designnbuy, we make it easy for print businesses to sell personalized products online. Our web-to-print solutions help youโ€ฆ

4.0 13 reviews

PitchPrint

Newark, Delaware, United States

The quicker your customers design, the faster they checkout. The more sales you make with our simple and intuitive web to printโ€ฆ

4.0 1 reviews

SPREAD

Le Petit Quevilly, Normandie, France

Build your customer loyalty program with just a few clicks with spread! Itโ€™s simple: you qualify your website traffic so that youโ€ฆ

4.0 1 reviews

XMPie

New York, Israel

Xmpieโ€™s personalization platform has been transforming communications across the globe for over twenty years. Weโ€™re helpingโ€ฆ

4.0 12 reviews

Prowess

Naperville, Illinois, United States

Ttg technology provides the direct selling industry with the most modern and configurable sales performance management softwareโ€ฆ

3.8 3 reviews

Schema App

Guelph, Ontario, Canada

Schema app is an end-to-end schema markup solution that helps enterprise SEO teams develop a knowledge graph and drive searchโ€ฆ

3.8 2 reviews

Wisepops

Paris, รŽle-De-France, France

Intelligent popups SaaS for online marketers. Used by 1500+ ecommerce companies. In Paris & San Francisco.

3.8 9 reviews

Capterra

Arlington

Capterra is the #1 destination for organizations to find the right software and services, with 100,000+ solutions across 900โ€ฆ

3.6 95 reviews

Bryj

Los Altos, California, United States

Bryj is the all-in-one AI-powered platform for building, launching, and scaling high-performing mobile apps. Brands use bryj toโ€ฆ

3.5 2 reviews

Pricewaiterยฎ is a SaaS-based sales and conversion suite that helps sellers sell more, and buyers buy more, starting with a toolโ€ฆ

3.5 3 reviews

REVEAL

-, New York, United States

At omniconvert, we are the the specialized data-driven solution for experimentation in ecommerce and retail, empowering companiesโ€ฆ

3.5 1 reviews

RevLifter

Newcastle Upon Tyne, England, United Kingdom

Intelligent offers improve conversion and reduce abandonment while protecting brand and margin. And that's what we talk aboutโ€ฆ

3.5 1 reviews

Shoelace

Toronto, Ontario, Canada

The ad agency Shopify recommends. Helping to scale the growth of dtc and ecommerce brands with paid social, paid search, andโ€ฆ

3.5 1 reviews

SelfMade

New York, New York, United States

We unlock your marketing team with top-notch post-production services and AI-driven creative strategy

3.0 1 reviews

userinput.io

Portland, Oregon, United States

Userinput is a done-with-you customer research service for e-commerce brands. We help you better understand your customers' needsโ€ฆ

3.0 1 reviews

eConsignment

Aliso Viejo, California, United States

From our base in south orange county California, convergence provides integrated ticketing and retail systems. We featureโ€ฆ

2.0 1 reviews

3EX.NET

Chorley, England, United Kingdom

At fulfilmentcrowd, we specialise in rapidly deploying custom solutions for high-growth omnichannel brands. With fulfilmentโ€ฆ

Unrated

60 seconds

London, England, United Kingdom

60seconds is a leader in the development of AI-powered personalized pricing prediction tool.

Unrated

Adrenalead

Lyon, Auvergne-Rhรดne-Alpes, France

๐—”๐—ฑ๐—ฟ๐—ฒ๐—ป๐—ฎ๐—น๐—ฒ๐—ฎ๐—ฑ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—ด๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ ๐—ถ๐—ป ๐—ช๐—ฒ๐—ฏ ๐—ฃ๐˜‚๐˜€๐—ต ๐—ก๐—ผ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ฑ๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐˜€๐—ถ๐—ป๐—ดโ€ฆ

Unrated

Apteo

New York, New York, United States

Apteo helps ecommerce marketers create targeted campaigns by automatically segmenting customers and highlighting the products &โ€ฆ

Unrated

ARM MLM Software

Madurai, Tamil Nadu

๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ก๐—ฒ๐˜๐˜„๐—ผ๐—ฟ๐—ธ ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—”๐—ฅ๐—  ๐— ๐—Ÿ๐—  ๐—ฆ๐—ผ๐—ณ๐˜๐˜„๐—ฎ๐—ฟ๐—ฒ Weโ€ฆ

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first โ€” reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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