Encourage subscriptions and repeat visits with fully-automated and targeted push notifications. For 5 years we have regularly…
4.7
32 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Iwinback helps marketers "win back" the power to understand and communicate with their customers through automation, channel…
4.7
3 reviews
Journy.io empowers SaaS companies to identify signups that are most likely to buy, to expand, or the churn; and let them engage…
4.7
5 reviews
Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…
4.7
25 reviews
Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…
4.7
14 reviews
Narzędzia marketingowe, dzięki którym szybko zwiększysz liczbę odbiorców I będziesz skuteczniej generować przychody. To wszystko…
4.7
714 reviews
Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.
4.7
518 reviews
Usage-based
Ongage was founded in 2011 by a team of entrepreneurial professionals passionate about email marketing. Today, it fuels the…
4.7
65 reviews
Delve AI helps brands and agencies with deeper understanding of digital users/buyers and their journeys, with humanized views of…
4.7
14 reviews
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
4.7
54 reviews
Stensul is the governed creation™ platform for enterprise marketing teams. We help teams create campaigns faster, safely, and on…
4.7
61 reviews
Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…
4.7
12 reviews
Xeno is an AI-powered customer engagement platform Purpose-built for retailers enabling them to maximise repeat Revenue with 10x…
4.7
32 reviews
Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
4.6
9736 reviews
Take your business to the next level with marketing and process automation Your marketing software so is much more than just…
4.6
4 reviews
Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…
4.6
8 reviews
Buzzbuilder gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new…
4.6
16 reviews
Captavi™ (www.captavi.com). Captavi platform digital marketing platform = one tool to rule SaaS CMS + mobile web app development…
4.6
18 reviews
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
4.6
44 reviews
The all-in-one platform to scale influencer and affiliate marketing campaigns. It is incredibly time consuming and difficult for…
4.6
11 reviews
Engagebay offers innovative AI-powered marketing and sales tools designed for small to medium-sized businesses. It helps you…
4.6
189 reviews
Eventact is a software company that develops cloud-based event management solutions providing event planners around the world…
4.6
6 reviews
We’re an it company. Our software helps ecommerce around the world sell more using marketing automation across email, sms…
4.6
49 reviews
For publishers, editorial teams, and marketers managing multiple newsletters, manual production is a hidden cost that drains time…
4.6
19 reviews
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Showing 96 of 390 — 294 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.