Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

167 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Oncrawl

Mérignac, Nouvelle-Aquitaine, France

Oncrawl is a technical SEO data provider. Collecting information about the technical and page-level elements of a website, in…

4.4 16 reviews

Stormly

Amsterdam, Noord-Holland, Netherlands

Stormly helps ecommerce brands turn analytics into action. Most dashboards show what happened. Stormly shows what to do next. We…

4.4 14 reviews

zigihub

Alpharetta, Georgia, United States

Zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, sales…

4.4 8 reviews

AdStage

San Francisco, California, United States

We're an sf based SaaS company dedicated to getting marketers information so they can make the best decisions possible (when it…

4.3 95 reviews

Blueshift

San Francisco, California, United States

Blueshift, headquartered in San Francisco, enables brands to automate and personalize engagement across every marketing channel…

4.3 215 reviews

Event Registry

Ljubljana, Slovenia

Event registry is an AI-driven news intelligence platform that helps organizations see what matters-before it matters. We monitor…

4.3 2 reviews

Feedly

Redwood City, California, United States

Welcome to feedly - the platform where businesses and curious minds stay ahead of the curve! We’re passionate about helping teams…

4.3 74 reviews

FindMyStore

Houston, Texas, United States

Searce is an engineering-led modern tech consultancy that empowers clients to futurify by delivering real business outcomes. Over…

4.3 10 reviews

Kizen

Austin, Texas, United States

At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…

4.3 22 reviews

LiftIQ

Salt Lake City, Utah, United States

We are a fast, lean tech company driven by a passion to empower individuals and companies in a market with massive potential…

4.3 11 reviews

Rev

San Diego, California, United States

Getrev is reinventing demand generation with AI precision. We help B2B marketing teams move beyond spray-and-pray outreach to…

4.3 12 reviews

Signal AI

London, England, United Kingdom

Signal AI is a leading reputation and risk intelligence company helping business leaders make sense of the outside world. Our…

4.3 114 reviews

UXArmy

Singapore, Singapore

Uxarmy is the user research platform helping you to create exceptional customer experiences no matter what stage your product or…

4.3 5 reviews Usage-based

Zelkaa

Doha, Qatar

Insights-driven platform that supports the full spectrum of your social media marketing and analytics needs. Be empowered to…

4.3 2 reviews

Precise Impression

Minneapolis, United States

Precise impression, llc is a SaaS company based out of minneapolis, mn on a mission to help companies increase online sales…

4.2 5 reviews

XGen Ai

New York, New York, United States

We’re transforming ecommerce teams into AI experts. Our mission is to empower ecommerce teams to rapidly, deploy and implement AI…

4.2

The keyword hero shows you the exact keywords your customers search for, in your Google analytics account. He saves you from (not…

4.1 8 reviews Freemium

Axtria CustomerIQ

Berkeley Heights, New Jersey, United States

Axtria is a global provider of award-winning cloud software and data analytics to the life sciences industry. Axtria’s solutions…

4.0 2 reviews

Blackwood Seven

Copenhagen, Capital Region, Denmark

Blackwood seven is a cloud-based martech company that provides an AI-driven marketing analytics and media optimizations platform…

4.0 1 reviews

Kimola Analytics

Ankara, Turkey

Founded in 2019, kimola is a research technologies company that offers text analysis for product, marketing and research…

4.0 2 reviews

Mercanto

London, England, United Kingdom

Mercanto provides a new class of 1:1 CRM merchandising that makes marketing way more effective and engaging for consumers (which…

4.0 1 reviews

Motiva AI

Reno, Nevada, United States

Motiva powers a new kind of customer-centric engagement for modern marketers everywhere. We use AI to generate content and create…

4.0 1 reviews

Condati

Palo Alto, California, United States

Increase the efficiency and effectiveness of your marketing team with prescriptive analytics prioritized actions for maximum…

3.9 12 reviews
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Showing 96 of 167 — 71 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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